How Leap Motor is planning to distinguish itself from the crowd in Australia

China Speaker is one of the many new car manufacturers who beg for the attention of Australian with technically heavy electrified vehicles.

It has just been launched locally with the C10, an electric medium-sized SUV rival for, among others, the Tesla model Y, Kia EV5, Deepal S07 and Xpeng G6.

Creeks with CarexperAndy Hoang, head of Leap engine Australia said that there are “three important pillars” on how the young brand will distinguish from the masses.

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“So the first bit is Tech … and how it all works together. I think this will make us stand out [for] Customers and the ingenuity that goes with it, “said Mr Hoang.

“Some of the innovative designs, such as the seats that fold flat. I think these are things that are surprising from a product position that will make us stand out.

‘[The] Second element is accessibility.

“Our brand is about accessible. Taking that technology and how do you make it available to the masses. We are not nice, we are not exclusive.

“We want to be somewhere in the middle … [the] The majority of the average Australians can actually look at our brand.

“So I think our value proposition should be one of the most important striking for us. And I get this great technology, but I don’t pay $ 100,000-plus for it. I get it in … My price range, what I expect.

“I think the third that stands out against everyone is probably our network.

“We have an established company in Stellantis that brings this product here. We already have dealers … [that] Maintaining customers now.

“They have clear processes about what we have to do to provide customers from sales to after sales, until when they have a problem.”

Although Mr Hoang says that Tech is an important pillar for Leap engine, the C10 is one of the few new vehicles sold in Australia without Apple CarPlay or Android Auto, with owners limited to the use of their phones for Bluetooth and external Services.

Although the infotainment system of the Leap engine C10 contains an Application Shop, so that owners can download certain programs, such as Spotify-as in the Tesla model Y and Model 3, it does not mirror the smartphone of a user to his 14.6-inch touchscreen.

Leap engine is a young company, founded in China in 2015. It offers exclusive EVs and Range-Extender vehicles, the latter also contains a combustion engine.

In October 2023, among others, Automotive Conglomane Stellantis – which owns Jeep, Ram, Peugeot, Maserati and Fiat – it would invest that it would invest € 1.5 billion (a $ 2.5 billion) in Leap Motor, which is approximately 21 percent of Chinese Car manufacturer purchases.

It obtained a controlling interest of 51 percent in Leap engine International, a joint venture between the two car manufacturers, which now exports vehicles to markets such as Australia and Europe.

Although the C10 EV is the only car -leap engine currently offering in Australia, the C10 Reev (Range Extender Electric Vehicle) owes in the first half of 2025, and the B10 Small Electric SUV is due to later this year.

“We are planning to cover 65 percent of Australian segments in the next three years,” Mr Hoang said Carexper In November last year.

‘[We plan to] Have a maximum of six models in the next three years. “

Here Leap engine has tapped both the existing dealers of Stellantis Plus some new partners. It currently has 12 dealers in Victoria, New South Wales, Queensland, South Australia, West -Australia and the Australian Capital Territory.

Mr Hoang indicated that there were plans to double his dealer network by the end of 2025, so that the network is brought between 20 and 30 dealers.

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