The Housingwire Award Spotlight series emphasizes the individuals and organizations that are recognized through our Editors’ Choice Awards. Nominations for Housingwire’s 2025 Marketing Leaders Award are now open until April 30, 2025. Click here to nominate a marketing leader.
Great marketing not only sells a product – it forms industries, builds trust and stimulates real impact. That is why Housingwire honoring the excellent performance of marketing -sexecs in mortgage and real estate with the Marketing Leaders Award. Over the past five years, this prestigious recognition has been celebrating the most innovative and influential marketing managers in the industry. These leaders are the visionaries behind the strategies, campaigns and brand efforts that help industry ahead.
In honor of the opening of the 2025 nomination period, Housingwire contacted earlier marketing leaders to see how the recognition influenced their career in the past year or more and what it meant for them and their teams.
“The [award] meant a huge amount for me and the entire marketing team. For me personally it was incredibly validating. It confirmed the strategic direction that we have pursued and the hard work we have done to elevate our brands and to stimulate results. It was a powerful motivator for the team. It offered tangible recognition for their dedication, creativity and cooperation spirit. It strengthened that our collective efforts have a real impact within the industry, and that is incredibly worthwhile. ” – Heather Zeller, Vice President, Marketing and Veros Real Estate Solutions | Multiplied
“It was certainly an honor and great validation of our team’s efforts in recent years to increase our brand awareness and impact. We have really focused on thinking, contributing expertise and emphasizing solutions within the housing ecosystem, and I appreciate the possibility of celebrating the results.” – Kenon Chen, EVP of strategy and growth in clear capital
“You can not only be a leader. By definition, other people must be involved. That is what is recognized as a marketing leader so special for me. Because it acknowledges the hard work of the marketing team that the brand represents Century 21. Without their expertise, dedication, and especially their trust, I would not earn from any recognition in the first place.” – Victoria Keichinger“ Vice President, Head of Marketing in Century 21
‘It has taken a few pieces of modest cake for me to officially call myself a marketing leader. But looking at the statistics, it is difficult to deny the efforts I have put in this industry for more than ten years. (And I still love every second!). As a marketing leader we were enabled to double the expertise that we offer this industry in our field, but also helped us to introduce our service and expertise into new segments of the industry, such as inverted mortgages. Being an HW marketing leader was the springboard that we needed for our own PR efforts! ” – Wayne M. Stanley, president, CEO and founder of Bowe Digital
If you or someone you know make waves in the marketing of the houses, this is the time to nominate! Click here Nominating before nominations are closed on April 30, 2025.
