Ford Australia Has the Ranger PHEV To broaden the customer’s choice, not to meet the emission rules, according to senior global product manager Jim Baumbick.
The Ranger PHEV agrees with a growing collection of electrified Ford models in Australia, which include the All-Electric Mustang Mach-E SUV and E-transit and E-transit custom vans, as well as a plug-in hybrid version of the Transit Custom.
All will serve as important pillars of Ford’s first reaction to the new vehicle emissions Standard (NSE) in Australia, with the sale of the greener vehicles set to compensate for fines included by dirty models in the line -up such as diesel versions of the ranger and the Everest SUV, as well as the gasoline-driven Mustang sports car.
Mr Baumbick, however, says that Ford worked on diversifying his ranger -line -Up well before the strict new emission rules were announced, and that the Ranger PHEV supplements his other UTE offers.
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“This is not a compliance game, it is a portfolio of options,” Mr Baumbick Australian media said at the international launch of the Ranger PHEV.
“At Ford we want the customers to choose so that they can choose the right tool for the task.
“The legal requirements in Australia have changed very quickly, faster than normal process. But we already had this under development and we will continue to improve the portfolio.
“We are launching it now, but we have not done this because of the new requirements. It is part of our general mission to offer a portfolio of options.”
Despite his insistence that the plug-in hybrid version of the ranger was not a project led by emissions, Mr Baumbick admitted that Ford was being caught on the back foot by sharpening the regulations around the world.
At the beginning of this year, the ink officially dried in the field of the new Vehicle Efficiency Standard (NSE) of the Australian Government, so that the IT regulations were designed to reduce the CO2 footprint of the Australian car market. While the Nves came into force on January 1, 2025, punishments are not built up until July 1.
“Electric going is not a light switch,” Mr Baumbick explained.
“We try to move as quickly as possible as we can, and when things change quickly, there are development times, so keep an eye on it.
“It will be a portfolio of solutions for a longer time arch. We will continue to improve the efficiency and emissions of our systems and a migration to hybrids over time, will make a major contribution to the challenge of reducing emissions. EV will play an important role, but it is the right tool for the task.”
With regard to the other measures that Ford will take to survive on the Australian market, the brand is dedicated to protect consumers against the financial burden of NVE fines.
“We do not pay the prices because of our regulatory status,” Mr Baumbick claimed.
“As we have always done, we will continue to work on our wider mission to improve year after year. Every model will continue to improve.”
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