Best Real Estate Website Builder for 2024

AgentFire stands out from other real estate website builders for its focus on branding and affordability. Instead of building a better mousetrap to “capture” leads, AgentFire’s websites ooze personality and charm to help you create a personal connection with potential leads — without breaking the bank.

More than just a pretty brochure for your business, AgentFire’s websites come loaded with compelling calls-to-action (CTAs), lead magnets and landing pages to capture leads. Upgrades are quick and easy via their Salesforce-style Add-Ons Marketplace.

With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages. Users seem to agree; AgentFire is rated above 4.8 stars on every major review platform. While it lacks the sophisticated CRM that Real Geeks or Sierra Interactive have, it offers easy integrations with popular platforms like Follow Up Boss.

Pricing

• Ignite: $149 per month + a $500 setup fee
• Semi-Custom: $149 per month + $1,500 design fee
• Custom: $149 per month + $3,500 design fee

Real Geeks

Best for an affordable all-in-one platform

If you want a real estate website builder that focuses more on lead generation than branding, Real Geeks is a solid choice. Right out of the box, you’ll get sleek IDX-capable website templates and a powerful integrated CRM with advanced artificial intelligence (AI) features. While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package.

Trusted by over 7,000 agents and teams, Real Geeks’ all-in-one platform offers enough features to keep Realtors at all levels of their careers happy. That said, while Real Geeks has integrations with popular CRMs like Follow Up Boss, some agents might balk at replacing a CRM they know and love with Real Geeks’ integrated CRM.

Pricing

• Establish: $299 per month + a $250 setup fee (2 users)
• Grow: $599 per month + setup fee (2 users)
• Expand: $999 per month + setup fee (5 users)
• Conquer: $1,599 per month + setup fee (10 users)

Placester

Best for new agent websites

Licensed agent Matt Barba launched Placester more than a decade ago. The platform now boasts a wide variety of website templates and features to satisfy agents at any level of their career. Their recently launched Agent Essential package includes a very basic IDX website and CRM for just $48 per month. Upgrading to their Agent Premier package with a custom setup will set you back a cool $154 per month, plus a $700 setup fee.

However, Placester’s rock-bottom pricing for its Essential plan has some serious drawbacks. Lead generation features are almost non-existent, there are no integrations to connect your CRM, and you’ll be limited to sending just 100 emails per month. That said, we think these sites are ideal for new agents who simply want to hang their digital shingle online.

At higher price points, Placester’s value proposition becomes less clear. Real Geeks’ CRM and marketing tools are much more advanced and AgentFire offers superior design and more compelling CTAs.

Pricing

• Agent Essential: $23 per month billed annually, $29 billed monthly + $25 monthly IDX fee
• Agent Plus: $63 per month billed annually, $79 billed monthly + $25 monthly IDX fee
• Agent Premier: $103 per month billed annually, $129 billed monthly + $25 monthly IDX fee

• Express setup: +$100
• Custom setup: +$700 
• Do it for me service: +$50 per month

Sierra Interactive

Best for SEO & lead nurturing for teams

Sierra Interactive offers an all-in-one platform with an SEO-focused website builder and advanced CRM to attract, convert and nurture your leads. While other website builders rely on pay-per-click (PPC) ads to drive leads, Sierra’s websites for Realtors are built to help teams of all sizes rank on search engines — reducing your reliance on paid leads.

Sierra is ideal for small teams that want to generate leads through SEO and nurture them using an advanced CRM with a built-in auto-dialer, marketing automations and an AI -powered texting assistant. We just wish they focused a bit more on branding and design since their SEO capabilities are top-notch.

If creating content about your expertise, market and home types in your area is your strong suit, Sierra Interactive is a good fit for you. Sierra’s sites are mobile-friendly and have lightning-fast loading times, two critical features to help your content rank on search engines. In our testing, Sierra’s websites out-performed competitors like Real Geeks on Google’s Page Speed Insights, an SEO industry tool that measures loading times, helping your pages and posts show up on the first page of Google search results for terms like “homes for sale in [your area]” and “the best neighborhoods to live in [your city].”

Pricing

• Core package: $499.95 per month for 5 users + $1200 setup fee
• Growth package: $699.95 per month for 5 users + $1200 setup fee

• Facebook PPC: $75 to $200 monthly management fee
• Google PPC: 10% monthly management fee

iNCOM

Best value for money

iNCOM is a comparatively cost-effective real estate website builder that offers IDX integration, a basic CRM, social media integration, plus buyer and seller landing pages for enhanced lead conversion. Notable upgrades include retargeting ads that re-target your website visitors with personalized ads when they’re visiting other sites, helping you stay top-of-mind for longer.

iNCOM’s websites are perfect for budget-conscious agents who want more advanced CRM and lead generation features than comparably-priced sites from rivals like Placester. While you may be able to get better design quality from AgentFire and more advanced marketing automation tools from Real Geeks, we think iNCOM offers exceptional value for money.

Pricing

• $44.95 per month with a $250 setup fee
• 30-day money-back guarantee

Agent Image

Best for high-end custom web design

Trusted by RealTrends award-winning teams such as the #1 ranked Jills Zeder Group, Agent Image offers everything from jaw-dropping custom designs to entry-level templated websites for Realtors. Their main selling point as a real estate website builder is that they’re built on the industry standard WordPress CMS platform. That means you own your website instead of being locked down into a SAAS contract as with other website builders. Even better, WordPress sites are infinitely customizable using free and paid plugins. You can swap out your IDX provider, add AI chatbots or anything your heart desires.

Their most customized, fully supported options are expensive, but they are perfect for teams and brokerages with established brands and lead nurturing systems in place. Pay-per-click (PPC) lead generation services are also on offer to help drive traffic to your new site.

Pricing

• Monthly fee for all plans: $99 per month
• One-time setup fee: Starting at $399

Luxury Presence

Best for luxury real estate marketing

Boasting a stunning design used by over 8,000 agents and brokerages, Luxury Presence offers both customizable plug-and-play websites for Realtors and full agency services with a price to match. Real estate professionals can choose full-service website design or opt for a more cost-effective DIY option with access to Luxury Presence’s template library, SEO tools and MLS integrations.

Once you get past the cost, the magic words here are “brand building.” Luxury Presence’s websites transcend a basic digital presence, helping you align your real estate brand with elegance and style — perfect for luxury real estate marketing.

While Luxury Presence sites don’t come with sophisticated lead capture features or a CRM, users can upgrade to services such as pay-per-click (PPC) advertising, done-for-you blogs and social media marketing. Reviews are consistently positive, but some users complained about less-than-stellar SEO results.

Pricing

• Setup fees: From $500 to $6,000 
• Monthly subscription fees: From $500 per month
• PPC management: Call for pricing
• Social media management: Call for pricing
• SEO services: Call for pricing

Wix

Best for luxury real estate marketing

Wix is an affordable real estate website builder suitable for agents looking to establish a professional online presence. While it’s not designed specifically for real estate, the sites are easy to set up and offer basic forms to capture leads.  SEO capabilities are solid, and the platform is mainly known for its sleek and modern design options.

While Wix doesn’t offer native IDX integration, you can add IDX search to your Wix site using iHomefinder, the only IDX plugin that works on the platform.  If you want a website that communicates your brand without a lot of bells and whistles, Wix is quick and relatively easy to set up using drag-and-drop technology.

Pricing

Pricing for our recommended package is $17 per month and includes a free custom domain name for one year. IDX home search can be added via the iHomefinder plugin, which starts at $150 per month and includes lead conversion, marketing automation, and analytics.