Anthropic bets on personalization in the AI ​​arms race with new ‘styles’ feature

Anthropica leading artificial intelligence company backed by major technology investors today announced a major update to its technology Claude AI assistant that allows users to customize how the AI ​​communicates – a move that could change the way companies can integrate AI into their workflows.

The new ‘styles’ feature, launching today Claude.aiallows users to preset how Claude responds to questions, offering formal, concise, or explanatory modes. Users can also create custom response patterns by uploading sample content that matches their preferred communication style.

Customization is becoming a key battleground in the enterprise AI race

This development comes as AI companies rush to differentiate their offerings in an increasingly crowded market dominated by OpenAI ChatGPT and Google’s Twin. While most AI assistants use a single conversational style, Anthropic’s approach recognizes that different business contexts require different communication approaches.

“Right now, many users don’t even know they can instruct AI to respond in a specific way,” an Anthropic spokesperson told VentureBeat. “Styles helps break that barrier – it teaches users a new way to use AI and has the potential to unlock knowledge they previously thought was inaccessible.”

Early corporate adoption suggests promising results. GitLaban early customer, has already integrated the function into several business processes. “Claude’s ability to maintain a consistent voice while adapting to different contexts allows our team members to use styles for different use cases, including writing business cases, updating user documentation, and creating and translating of marketing materials,” said Taylor McCaslin, Product Lead AI/ML at GitLab, in a statement sent to VentureBeat.

Anthropic is particularly taking a strong stance on data privacy with this feature. “Unlike other AI labs, we don’t train our generative AI models on user-submitted data by default. Anything users upload will not be used to train our models,” the company spokesperson emphasized. This position contrasts with some competitors’ practices of using customer interactions to improve their models.

AI adaptation signals a change in business strategy

While team-wide style sharing won’t be available at launch, Anthropic looks to be laying the foundation for broader business features. “We strive to make Claude as efficient and easy to use as possible for a range of industries, workflows and individuals,” the spokesperson said, suggesting future expansions of the feature.

The move comes as AI adoption in enterprises accelerates, with companies seeking ways to standardize AI interactions across their organizations. By enabling companies to maintain consistent communication styles during AI interactions, Anthropic positions Claude as a more advanced business implementation tool.

The introduction of styles represents a crucial strategic pivot for Anthropic. While competitors have focused on raw performance metrics and model sizeAnthropic is betting that the key to business adoption lies in adaptability and user experience.

This approach could be especially attractive for large organizations that struggle to maintain consistent communication between different teams and departments. The feature also addresses a growing concern among enterprise customers: the need to maintain brand voice and corporate communications standards while leveraging AI tools.

As the AI ​​industry evolves beyond the initial phase of technical one-upmanship, the battlefield is shifting towards practical implementation and user experience. Anthropic’s styles feature may seem like a modest update, but it signals a deeper understanding of what companies really need from AI: not just intelligence, but intelligence that speaks their language. And in the high-stakes world of enterprise AI, sometimes it’s not what you say, but how you say it that matters most.