AI will replace car designers within 10 years, says Mercedes-Benz Design Chief

Jordan Mulach

Artificial intelligence – rightly so or wrongly – is becoming increasingly prominent in creative industries, foring which many are forced to reconsider their future careers as the technology improves in an exponential speed.

Although the internet is flooded with images of cars generated by AI that will never see the daylight, car manufacturers are aware of the threat that AI is to design jobs.

Speaking with our outlet ABC NewsMercedes-Benz Chief Design Officer Gorden Wagener spoke frankly about how AI could change the car design industry and possibly put him out of a job.

“We are now working with AI. You get 99 percent of the nonsense with AI and pure quantity, “Mr. Wagener said.

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“That is the biggest problem – sorting out the good things of the bad. But you get a percent good things and we keep learning. It gets better every day.

“Ai will drastically change the way we design designs. I think that in 10 years perhaps the most design will be done by AI and it will make designers outdated.

Mr. Wagener added jokes: “My successor will be a machine and will be much cheaper than my salary.”

Mercedes-Benz is not the first car manufacturer to talk openly about the potential effects of AI on car design, in which Nissan admits last year that the facelifted Qashqai’s design was helped by AI tools.

“If you look at this schedule, it is fairly smart, it is partly designed with AI. We use it to start the pattern and then finish it by hand, “Nissan’s European Vice President of Design, Matthew Weaver, told the media, including Carexper In the British production house of Qashqai.

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“I mean, there are many ways to come up with a design, either by sketching it by hand or building it by hand. But actually we can now run [AI] Programs where we can generate different patterns.

“We scan a little, we set a computer to run on different patterns, then we select that front [design] … then we just jump in the AI ​​design at the end and finish it by hand. “

Within the car industry, AI is used for more than just design.

Volkswagen has started integrating Ai Chatbot Chatgpt in the Ida Infotainment Voice Assistant System of some of its new models.

In Australia, Suzuki recently announced that 92 of his dealers will contain ‘Hey Suzi’, an AI product with which customers can book a service, make a request or be transferred to assistance along the road.

It has been introduced as a way to relieve the administrative burden on Suzuki staff and in turn to lower the costs.

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