Recipe -app -developers have just had new competition. On Friday, Apple introduced an soon launch function for Apple News+ subscribers called Apple News+ Food, a new part with which users can search, discover, store and easily cook tens of existing news+ publication partners.
It is set to roll out as part of iOS 18.4 and iPados 18.4 in April, but only in the US, the VK, Canada and Australia.
Instead of building an independent recipes app that could import contents from anywhere on the internet-such as recipes from blogs or Tiktok videos-direction Apple News+ Food only on recipes offered by Apple News+ Publishers.
At the launch, Apple wants to have on board north of 30 publishers, higher than the 20 who is currently testing. Existing partners include well -known brands such as Allrecipes, Bon Appétit, Food & Wine, Good Food, Serious Eats, Epicurious, Good Housekeeping, Better Homes & Gardens, Southern Living, Delish, Real Simple, Country Living and Others. Tens of thousands of recipes will be available through the Apple News+ Food Service, the company notes.
With the new experience, Apple’s Publishing Partners can get their content for more consumers at a time when Google’s ability is Referring directly traffic continues to refuse to their websites.
iPhone and iPad users can find a new food area by scrolling down in the feed of the Apple News app. Here they find a recommended recipe, composed by the Apple editorial team, followed by a collection of stories with food and dinner, a wider recipe collection, plus links to the food+ recipe catalog and their own stored recipes.
Apple notes that selecting food stories and recipes will also be available for users who do not subscribe to Apple News+.
The Apple News+ Food subscription service is accessible in several ways.
You can tap the link “More food” from the food section in the today tab or you can tap the link to “Food” from the next tab. (The latter is a more direct method if you want to bypass reading the news articles and go to the recipes immediately.)
In the Food+ section, users see the recommended recipe, which is updated daily, in addition to an extensive series of recommended stories regarding their interests. This personalization improves, the more users are concerned with the app.
Other composite sections include those linking to your stored recipes or other types of recipe collections, such as those of certain publishers, a selection of popular recipes or that focused on a sort of theme – such as healthy eating or week night chicken diners, for example.
As users browse through the recipes, they can choose to store a recipe directly in the news app for later reference.
If users are looking for something specific, they can look through the recipe catalog of Apple’s News+ Food and tap buttons to limit searches by different filters such as ‘Dinner’, ‘Easy’, ‘Vegetarian’, ‘Less than 30 minutes’ and more. Filters are also available for searching for your stored recipes.
The recipes themselves are made up to be junk and advertising free, as well as easy to read-an experience that is much less common on today’s web.
Main information – including the ingredients, steps, description, cooking time, portions and more – is taken out and can be seen in a clear size that emphasizes a photo of the dish and links back to the publisher’s website.
Other functions that Apple added also comes in handy. You can tap an ingredient to see the required amount without scrolling back to the ingredient list. You can tap another at the cooking time in the recipe instructions to automatically start a timer on your iPhone or iPad.
There is also a special cooking mode available, which displays the recipe on the full screen with larger text, so that you can follow instructions with minimal taps and scrolling. In this mode the screen stays on, even if your device is normally set to switch off the screen after a period of time.
One thing that Apple News+ Food is missing is, however, the possibility to add your own recipes or those from elsewhere on the internet, as well as all the tools to import or export recipes to and from other apps. You also cannot store any recipes directly from social media, although many home cooks today find recipes in places such as Tiktok and Instagram Reels.
With the launch of Apple News+ Food, the tech giant remains his way in the ecosystem of the mobile app, where it competes with external developers who help the company generate income through App Store purchases. Recent additions to the Apple App-Line-Up In the past year or so include the Party-Planning App invitations, the new password app from iOS 18, the Sport app and the mobile magazine for example.
In contrast to independent developers, Apple can afford to launch new apps that should not be supported by a business model other than through -through iPhone sales. This places smaller and Indie developers in a clear disadvantage.
In the case of Apple News+ Food, publishers were not compensated for their recipes, Techcrunch understands. Instead, the experience is an expansion of Apple’s existing relationship with its partners, where the iPhone -Maker generates income by selling advertisements within the articles of the publishers for a reduction of 30%.
The new service requires an Apple News+ subscription, which is $ 12.99 per month in the US, £ 12.99 in the UK, $ 16.99 in Canada and $ 19.99 in Australia. This includes access to more than 400 magazines, newspapers and digital publishers.
