It is almost a cliché to mention the challenges associated with owning a modified car in Germany today.
TÜV inspections, strict police enforcement and a general disregard for low-slung vehicles often limit most German enthusiasts’ modifications to little more than OEM-spec aftermarket wheels and a set of lowering springs. Maybe some window tint or, if you’re feeling particularly brave, a priceless, off-the-shelf exhaust rear box.
In contrast, the Tuning Experience hall at the Essen Motor Show (EMS) 2024 stands as a rebellious beacon for those who risk everything to stand out and express themselves, regardless of the fines, the bad reputation and the ever-present risk of confiscation. – or worse, crushing.
Unlike the other halls of Messe Essen it is EMS time, filled with OEM manufacturers and aftermarket brands presenting their products, the Tuning Experience is a pure show-and-shine. This year, German models dominated the room, a testament to the country’s deep-seated pride in its car industry.
From Mk1s to Mk8s, Volkswagens were very well represented. I was particularly taken by a Mk1 Caddy with an aluminum canoe strapped to the roof. Take that, BMX riders and surfers!
There was also a surprising number of JDM cars. These included an S15 Nissan Silvia and a rare navy blue Toyota Century – two unexpected but welcome surprises.
Italy and France were represented with two of their most legendary hatchbacks: the 205 from Peugeot and the Delta Integrale from Lancia.
I couldn’t settle on just one favorite, but two cars stood out.
First off, this 1975 BMW E21 was an amazing build. Immaculately finished with a fantastic carbon fiber ‘cut-in-bonnet’ solution, the classic appearance is supported by modern construction techniques. But it was the E30 M3 S14 engine that was the star of the build. As rare as hen’s teeth, I found myself staring into the engine compartment for longer than I’d like to admit…
But this early R107 stole my heart like no other car could at EMS this year. It definitely wasn’t the fastest car at the show, but I can’t resist an R107 or any other early Mercedes-Benz SL for that matter. It also gave me a chance to test out my three-pointed star nerdiness, where I was able to deduce that this was an early Milan Brown car produced sometime between 1975 and ’79.
With air suspension, BBS RS wheels, an AMG front wing and a beautiful leather interior, this was without a doubt the car I would have driven away in.
While the Essen Motor Show Tuning Experience may no longer have the same atmosphere as it once did in the basement showroom, it’s great to see that it’s still thriving – and with it the staying power of German car culture.
Mario Christou
Instagram: mcwpn, mariochristou.world
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