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A new artificial intelligence startup is betting that HR departments will become the next big battleground for business AI adoption, launching a specialized search engine that aims to transform the way companies manage their workforce.
Limitless AIwhich emerged from stealth last year, today announced the release of HRGPTa free AI-powered search engine that allows companies to query their internal HR data in addition to employment laws and regulations.
The company has also secured a $5 million strategic investment as part of its latest funding round, with participation from Cohere co-founders Aidan Gomez and Ivan Zhang, bringing its total seed funding to $32 million.
“Every HR department will have AI agents managing different aspects of the HR stack,” said Willson Cross, co-founder and CEO of Borderless AI, in an exclusive interview with VentureBeat. “We are proud to be at the forefront of this industry.”
How Borderless AI’s HRGPT is transforming workforce management
The Toronto-based startup is positioning itself to compete with established HR software providers such as Working day And ADP by focusing solely on AI-powered solutions. The platform already has several multinationals as customers, including: Dunlop sporting goodswhich uses the technology to manage employee onboarding across 17 global offices.
Unlike generic AI chatbots, HRGPT combines real-time web searching with access to internal company data and specialized HR knowledge. The system can perform tasks ranging from generating employment contracts to tracking leave requests and managing international expense reimbursements.
“Unlike ChatGPT, we have real-time web search. When a customer asks HRGPT a question, they scan the internet for real-time sources and quotes,” Cross told VentureBeat. The platform also integrates with PricewaterhouseCoopers for employment law expertise.
The investment of CoherenceThe company’s co-founders note a growing interest in vertical-specific AI applications for enterprises. While consumer AI tools like ChatGPT have captured public attention, Cross believes the next wave of AI adoption will come from businesses.
“Over the next two to three years, it will be the companies that catch up and become aware of introducing AI into their organizations,” he said. “HR is one with many applicable use cases.”
Borderless AI’s approach reflects a broader trend of AI companies focusing on specific industries rather than trying to build general-purpose tools. Similar vertically focused companies include Harvey AI in legal technology and Sierra in customer service.
Building a billion-dollar HR technology company with AI at its core
The company’s ambitious vision includes automating complex HR processes such as payroll administration And analysis of employees. Cross indicated that they aim to build a multi-billion dollar company with fewer than 50 employees by extensively deploying AI in their own operations.
However, Borderless AI faces significant challenges, including prioritizing which features to build next amid strong customer demand. The company must also maintain accuracy and compliance in its automated HR functions, especially for sensitive tasks such as employment contracts and international payments.
The startup’s success could indicate whether specialized AI tools will successfully compete with established software vendors racing to add AI capabilities to their existing products. For now, the first customers seem convinced: Borderless AI reports that the AI agents perform tasks within the customer base every hour.
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