Volvo Can have a long and prominent history that sells wagons, but changing buyer preferences and evolving ways to define autotypes, mean that long roof models may not be part of the future.
Spend against Coach With the unveiling of the ES90-a electric ‘sedan’ that is actually a liftback with an increased basic freedom of Zei Jim Rowan, CEO of Volvo, which could abandon the brand GEYY property in its line-up.
‘Yes, because I think it has changed, right? SUVs have changed with riding height, “Mr. Rowan said when he was asked if Volvo could continue without wagons.
“One of the things that have changed over the years are the decision makers of buying a Volvo car over-indexes for women because they like a higher riding height.
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“Then with our saloons (sedans), with the ES90 you will see that we have brought the riding height instead of down.
“You get so much space in an EV car (electric vehicle). You have no motorcycle, so you can push the cabin forward and get a lot of start -up space. “
Volvo’s first car was the Duett of 1953, followed by versions with a long roof of the Amazon and 140 series.
Subsequent popular cars from the brand have recorded the 200 series that were produced in the 1970s, 1980s and 1990, as well as the 850 of the nineties.
Volvo currently offers two cars: the V60 and V90, both of which can be obtained in a high -quality cross -country competition. Only the V60 cross -country skiing is sold here.
A flowering in popularity for SUVs, even in historically wagon -friendly Europe, cars has almost completely disappeared from global model setup, with even sedans feeling the tension.
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Volvo 200 series
From Volvo’s current or upcoming EVs, the ES90 is the model that looks the most like a traditional passenger vehicle.
The EX30, EX40 (formerly XC40 charging), EC40 (formerly C40), EX60 (owed in 2026) and EX90 are all SUVs, while the EM90 is a Chinese market relocation based on the Zeekr 009.
Similarly, the S60 Sedan and V60 Cross Country are the only passenger cars from Volvo in its Australian line -up, which share the showroom with some of the above EVs and the XC40, XC60 and XC90, but good for a much, much smaller percentage of the brand sale.
Although the ES90 is closely related to the EX90, just as the Crombination-driven S90 counterpart is closely related to the XC90, Mr. Rowan said that it is unlikely that Volvo would introduce something like an ‘ES60’ passenger car to be earned with the EX60.
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Volvo ES90
“It is expensive to bring different models to the market, it is expensive to keep those models on the market and it is expensive to launch them from a marketing point of view,” said the executive power Coach.
Mr. Rowan added that the XC60 SUV can be split off in ways, for example, to become an effective replacement for the V90 car.
“Instead of bringing a V90, for example, we are better to position that car [the XC60] In a slightly different way? We have the black edition, we have the Cross Country edition. So we now have different editions of the same basic car, “he said.
“It is much, much cheaper and much more cost -effective for us to stimulate more volume via the same platform and the same form factor.
“We are a fairly small company with limited resources. We make very conscious choices about where we want to play the game and where we are distinguished. “
