Jaguar Land Rover (JLR) will put an end to the production of Land Rovervehicles in China to make room for a new car brand called Freelanderjump out of his joint venture with Chery.
And while Freelander will start as a China-exclusive brand, it is ready to eventually go worldwide. That will see for buyers’ attention in addition to chery brands such as Jaecoo, Omoda, Icar/Icaur, Exed, Exlantix, Jetour and Lepas.
After JLR announced the Freelander brand last June, more details have come to light thanks to a recent win and reports from Coach And Automotive News Europe.
JLR will put an end to the production of his Jaguar Xel and XFL sedans and the E-PACE SUV in the Chery Jaguar Land Rover factory in Changshu, China in September, before the production of the Range Rover Evoque and Land Rover Discovery Sport ends there by the end of 2026.
The British Automaker, whose parent company is the India’s Tata Motors, had previously announced that the Freelander EVs would build alongside existing Chery Jaguar Land Rover vehicles in Changshu.
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Freelander’s debut model will be said to go in China in China at the end of 2026 in China with plug-in hybrid (PHEV) power, followed by battery-electric (EV) and extensive distance from electric vehicles (honorary).
The PHEV could contain the superhybrid system that is used in vehicles such as the Omoda 9. In the UK spec model, this combines a turbo engine with 1.5-liter four-cylinder petrol engine, a 34.5 kWh battery and a three-speed gearbox of three gears of 330 kW and 700 Nm.
The Omoda 9 is claimed that he does the 0-100 km/h sprint in 4.9 seconds, while claiming that only electric reach is 150 km on the WLTP cycle.
Freelander SUVs can also offer decent off-road skills, based on Chery’s efforts under the glasses and icar brands, but will probably be positioned as more premium vehicles than, for example, products from Chery brand.
The first freelander SUV will be based on the T1X platform of Chery, which supports a series of vehicles from the Chinese automaker, ranging from the small Omoda 3 to the large Chery Tiggo 9L (above).
But while it will be pure Chery underneath, the exterior styling of the Freelander SUV – that Coach Reports will combine a combination of thick off-road and sporty Coupe SUV design manuals written by JLR Chief Creative Officer Gerry McGovern, who helped design the original Land Rover Freelander.
With a more Rakish silhouette than the old Land Rover Freelander, the debut model under the new brand can better stand out against existing Chery models such as the Blocky Jaecoo J7 (shown above) and JLR models such as the upcoming ‘Baby’ defenders.
Other freelander models will follow, and JLR has said earlier that they are not only separated from not only other Chery brands, but also JLR’s Global ‘House of Brands’ Portfolio, which currently includes the Range Rover, Defender, Discovery and Jaguar brands.
Coach Freelander reports will be launched in the UK before the end of the decade, which almost certainly means the production of the right hand-and therefore means that an Australian launch is possible.
Chery Jaguar Land Rover’s joint venture was founded in 2012, but the sale of its vehicles has been brought together in recent years because the competition – especially of domestic brands – has become more difficult in that market.
Just as with car manufacturers such as Audi, Mazda, Nissan and Volkswagen, JLR uses a Chinese partner to develop a vehicle that will sell it under one of his own established names.
Freelander vehicles will also be sold through Chery-Runned Dealers in China.
The original Land Rover Freelander was offered for two generations between 1997 and 2015, with more than 300,000 units that are sold worldwide in the course of his life.
The freelander was only offered in a three-door body style in his first generation, which was replaced in 2006, and then finally succeeded by the Range Rover Evoque in 2011.
Five -door versions were effectively replaced by the Discovery Sport in 2015.
