May 4, 2026 – Miami, Florida
For decades, the DeLorean has meant something to people.
It’s a car, yes, but more than that, it’s a symbol. From the future. Of rebellion. It is the epee car, with the gull-wing doors, forever embedded in pop culture. But more than that, it represents the idea that something ordinary can become extraordinary. That meaning has always belonged to the culture, not to a single owner.
Today it is not far from reality. DeLorean Labs, the official Web3 arm of the DeLorean Motor Company, is bridging its proprietary token DMC to Solana, with support from the Solana Foundation, in partnership with Sunrise, powered by the Wormhole Bridge. For the first time, anyone in the Solana ecosystem, regular traders, DeFi users, NFT collectors, RWA maxis, can hold a piece of one of the most legendary car brands ever made.
“Seeing a brand like DeLorean onchain is a big moment. Sunrise brings all its key assets to Solana, where they can trade in open, liquid markets. We are excited to bring DMC into the ecosystem.”
– Saeed Badreg, co-founder and CEO, Wormhole Labs
This is the thesis behind DeLorean Labs: iconic IP should not be behind velvet ropes. It must be accessible, participatory, and owned by the community that loves it. Bringing DeLorean DMC in-house to Solana, the largest retail chain, is the clearest expression of that belief yet. Putting a legendary brand directly into the hands of millions of users who grew up watching it, at the speed and cost that Solana makes possible.
In a rapidly maturing market, being a token is no longer enough. The projects that will define the next era of crypto are the ones that combine cultural weight with serious on-chain infrastructure, platforms that can have fun with their IP while building real protocols and creating lasting value for their communities. DeLorean isn’t the first global brand to recognize the power of building on Solana; it joins other big names such as Mastercard and Google.
The native integration allows Solana users to buy, hold, stake and use DMC on top platforms. They can secure early access to upcoming tokenized DeLorean vehicle drops and participate in DeLorean’s governance framework, a unique model for a globally recognized brand that gives its community a direct role in shaping future development in a decentralized manner. This marks a transition to participation-driven brand ecosystems, where users are given the opportunity to participate as contributors rather than as passive customers.
“DeLorean is about momentum, innovation and pushing boundaries, values that perfectly align with what’s happening on Solana and in the Solana community right now. We’re not just launching a token; we’re committed to the ecosystem.”
– Evan Kuhn, president of DeLorean Labs
The launch comes as the tokenization of real-world assets moves from a niche experiment to a mainstream conversation. DeLorean Labs is betting that the brands people already love will eventually bring the next wave of users into the chain. The DeLorean is not just nostalgia. It’s a proof of concept: if a cultural icon can be symbolized, governed, and owned by the community, so can anything.
DeLorean DMC is now live on Solana.
About DeLorean Labs
DeLorean Labs is the official Web3 branch of the iconic DeLorean Motor Company (DMC), hyper-focused on innovative technologies and all things digital, a fusion between an iconic past and a limitless future. DeLorean continues its tradition of innovation by introducing the world’s first tokenized electric vehicle using the DeLorean Protocol, an on-chain vehicle reservation, marketplace and analytics system. At the heart of the DeLorean ecosystem lies DMC, a token that combines cultural significance, usability, and the backing of an iconic Web2 brand.
Visit deloreanlabs.com or @DeLoreanLabs on X for the latest news.
Media contact:
DeLorean Labs Press
[email protected]
About sunrise
Sunrise is Solana’s day one asset gateway. Sunrise enables new onchain assets (crypto, stocks, commodities and more) to be listed with liquidity on Solana on day one, giving users and builders immediate access to live, tradable markets. Sunrise was created by Wormhole Labs.
About Wormhole Laboratories
Wormhole laboratories is a technology company specialized in building products, tools and reference implementations to expand the cross-chain ecosystem. They are committed to open source development and paving the way for a connected, decentralized world.
Contact
E-mail: [email protected]
Contact
Xin Qi
Luna PR
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Credit : dailyhodl.com
