Ford does not force EVs, Hybrids on Buyers – Chairman

Jordan Mulach

Hybrids, plug-in hybrids and battery-electric vehicles win the market share worldwide, because emission standards are becoming stricter.

Although this led to a recent boom in the sale of electric vehicles (EV), this growth is now cooling, while traditional hybrids and plug-in hybrids (PHEVs) win more momentum.

Nevertheless, Ford Executive chairman Bill Ford believes that there will remain a place for gasoline and diesel vehicles next to electrified options, certainly depending on the market.

“It is interesting. I think the requirements of the regulations are far ahead of where the demand from customers in many markets was certain,” Mr. Ford Australian media said at the unveiling of the Ranger Super Duty.

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“Not all markets, but many markets.

“I would say this: electrification is marching further. It gets market share all over the world, we bet on electrification.

“But it’s not good for everyone. It is not one size fits.

“For some applications it is fantastic. For others, less. And that is why it was really important for us – and we did this very intentionally – to place our bets in a wide range of powertrains.

“I can tell you, after 122 years of things, we never get it right. So for us, flexibility was very important. And I think that is even more today.

“Electrification happens, it does not happen in the way many of the supervisors thought it would happen.

“One thing we know is when you do the research, people who have EVs, really like them and they don’t want to go back.”

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Mr. Ford’s comments come just before the Australian government starts to punish the car manufacturers financially that surpass the emission goals under the new vehicle efficiency standard (NSE).

While the Nves came into force on January 1, 2025, car manufacturers will not build fines for exceeding CO2 goals until July 1, 2025.

All new passenger and light commercial vehicles sold with a mass of less than 4.5 tons fall under the scheme.

According to legislation as it looks now, if car manufacturers exceed an average objective of carbon emissions on the vehicles that they sell every year, they are punished $ 100 for every gram per kilometer CO2 for every vehicle that exceeds the goal.

This means to sell larger vehicles with heavy emissions without considering considerable fines, car manufacturers have to sell more efficient vehicles to compensate them.

For 2025, the mandate for passenger cars (type 1) 141 g/km or less CO2, with light commercial vehicles and heavy SUVs (type 2) is set at 210 g/km.

These CO2 caps will reduce every year until 2029, if they will be much lower on 58 and 110 g/km respectively, forcing manufacturers to sell increasingly efficient vehicles.