A press release from Smartrent explained that Martell will lead the company’s executive team with “a clear focus on delivering measurable value for customers and shareholders by improving portfolio performance, operational efficiency and residents and team satisfaction.”
The job change comes after an announcement at the beginning of March of Loandot that Anthony Hsieh, the chairman of the board of directors, founder and controller, would return as an executive chairman of mortgage activities. The announcement has also detailed detailed that Martell would resign on 4 June and switch to a management advice role with Loandepot.
“Frank has a rare combination of strategic insight, operational discipline and innovative thinking – essential strengths while we work to increase the acceptance of the platform and to scale our impact,” said John Dorman, chairman of the Board of Directors of Smartrent, in a statement. “Because he has been deeply involved as a board member in our transition in the past year, I am convinced that Frank will seamlessly transfer the role of CEO and lead from the first day.”
“He comes in at a critical moment for Smartrent, our investors and customers, and we are convinced that his leadership will improve the quality of our implementation, strengthen our leading position and stimulate meaningful, long -term value for shareholders,” Dorman added.
Before Loadepot, Martell spent more than a decade on Cotality (previously known as Corelogic), where he served as Chief Financial Officer, Chief Operating Officer and eventually as CEO.
“Smartrent has built a strong basis as a category leader in smart real estate technology, with specially built solutions, deep industrial relationships and a dedicated team that is committed to solving real operational challenges,” Martell said in a statement. “I have spent the past two decades in leading data and technology-driven organizations that support the real estate sector, I see a huge opportunity to expand our impact and build on the leadership of the company.
“I am proud to work with our talented team, while we deliver game-changing solutions that enable customers and redefine what is possible in real estate technology. With our current platform improvements and investments in customer success, I believe we are ready to potentially dismantle innovation in smart home technology in the coming years.”
