Since the local launch in 2019, the luxury brand of Hyundai Genesis Has been held on a small but growing network of factory ownership retailocations-IS that has limited its geographical and therefore commercial footprint.
Now it is changing its strategy to help get more people in his cars, with its existing locations in factory possession to be accompanied by showrooms that are run by what the “agency partners” calls.
These are intended to offer the same customer experience as ‘showcases’ by Genesis.
“From a customer -oriented perspective, they will see no difference on that front. They have no competitive benefits or disadvantages or differences, ”said Genesis Motors Australia -Baas Justin Douglass Carexper.
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Then do not expect that Genesis cars will be put in a corner of another brand in a corner of the showroom.
“You would notice that most dealers that exist in Australia nowadays have a number of brands that they represent, so we will certainly not make a compromise when it comes to our showroom and standards – you won’t see any other showroom in our showrooms,” Mr Douglass said.
“We will invest with partners who match our brand values.”
Genesis is planning to have one or two partner locations in the office in operation, “with room for one or two in 2026”.
These new locations are expected to offer the same sales and after -sales experience as other Genesis locations, including fixed prices, up to five years of free maintenance and Genesis for you.
Genesis for you means that if you live within a 70 km distance of a Genesis outlet valve, your vehicle can be collected and dropped off for maintenance and you will stay behind with a courtesy car.
Just like with other brands that follow the Bureau model, Genesis will have the vehicles, which in turn are sold at a fixed price.
“Under the office model, we can still apply that one-prize model approach that we have, we can still perform Genesis to you, it will be the same offer, it will be reflected in the entire network, whether or not in the factory Is or through our desk partners, “Mr Douglass said.
Why Genesis De Tack is changing by attracting these retail partners, the local boss says that this will help to increase his sales.
“It is a supplement to our company, so it does not change the strategy we have. We still have our direct-to-consumer, factory possession that are in force, and as we have upgraded and invested in considerable years, “he said.
“We just know that there are customers who certainly want to have access to our brand and we believe that by adding an additional desk partner to our go-to-market approach, opportunities creates for us.
“We have a number of potential partners who have put their hand who are certainly very enthusiastic and passionate about the brand and make great business partners for us.
“And we would have been crazy not to consider them, given the customer reach that it gives us, and to use a power that they bring to the brand, and we are really enthusiastic about the extensive footprint that will bring us in the coming years and Help that customer base and customer experience grow. “
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Genesis Sydney
The brand continues to renew its existing network of stores in the factory. It just opened his new Genesis Sydney Showcase, located in North Strathfield, which replaces the old Parramatta Test Drive Center.
“Our immediate focus when it comes to our stores in the factory is to ensure that we upgrade all our stores, so Sydney has just taken place, Osborne Park will be next in Perth,” said Mr Douglass, that Genesis also invests In what the “high -tech service centers” calls.
Genesis operates what it calls in Brisbane, the Gold Coast, Sydney, Melbourne and Perth.
These look more like traditional dealers, while Genesis also has what the studios calls-flag shiver locations in areas with high-foot trade-in both the CBDs of Sydney and Melbourne.
Genesis currently has no studios or showcases in South Australia, Tasmania, the Australian Capital Territory or the Northern Territory. All on, it only has seven store locations nationwide.
