Genesis Motors Australia will open its first desk model retail site in mid-2025, with a brand new showroom in Northwest in Sydney.
Located on Victoria Avenue in Castle Hill, the upcoming “Genesis Castle Hill Showcase” marks an important milestone in the Australian expansion of the brand and introduces a new chapter in its retail approach.
Genesis Castle Hill, developed in collaboration with CKD Automotive, becomes the eighth location of the company rural and the third in Sydney, according to the flagship Genesis Studio on Pitt Street and the Genesis Showcase in North Strathfield.
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The new site also represents the first time that Genesis has been working under a desk model in Australia, where customers buy directly from the brand, but are supported by external retailers such as CKD Automotive.
CKD Automotive is a family treatment group in the possession of NSW and the dealers of the operation for Hyundai, Nissan, Mazda, Kia, MG and Suzuki.
According to Genesis Motors Australia Boss, Justin Douglass, this approach runs entirely about maintaining the luxury positioning of the brand, while accessibility is improved.
“We welcome the Genesis Family, our first desk partners, CKD Automotive, which match our luxury brand values and customer -oriented philosophy,” Douglass said.
“By expanding the footprint of our Genesis and Bureau stores, we will build on the high standard of services that we have set for our brand, meet the increasing demand and ensure that the Genesis experience is accessible to a wider audience.”
Tsjaad Davies, owner and director of CKD Automotive, repeated the sentiment: “Our new retail space is ideally located in the Hills district of Sydney, and once completed, the luxury experience expected by distinguishing Genesis customers.”
The Castle Hill facility promises to present the full model range of the brand in characteristic style style of Genesis, using interior fit and finish in what the brand calls ‘Beauty of White Space’, similar to the recently launched Gold Coast location.
Since the launch was launched in 2019 in 2019, Genesis has gradually built a national footprint in boutique style with flagship studios in Sydney and Melbourne and showcases in important metro -areas, including Brisbane, Gold Coast, Perth and now Castle Hill.
The Castle Hill Showcase is expected to serve as a handy destination for buyers of luxury cars in the growing northwestern Sydney-Gang, which offers a complete Genesis hospitality experience under the new office model.
In addition to expanding its retail footprint, Genesis improves its Australian line-up by introducing the Magma series, a high-quality sub-brand that is aimed at established players such as BMW M and Mercedes-AMG.
The first Magma model, the GV60 Magma, is planned for an Australian debut in 2026, with a more aggressive design and performance improvements compared to the standard GV60 Electric SUV.
Genesis is planning to expand the Magma treatment about its reach, including models such as the G80 Sedan and GV80 SUV, making Australian consumers a mix of luxury and sportiness.
2025 is a large year for the luxury brand, after Genesis deliveries fell by 26.9 percent in 2024 compared to the previous year, with 1400 vehicles that customers reach.
Although it is a reflection of the wider market and economic times, this was a sharper decrease than Rivals Lexus (10.2 percent) and Audi (19.5 percent).
Despite the tough year behind it, Mr Douglass said he expects deliveries to increase in 2025 compared to last year.
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