Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that Google’s new screenless Fitbit band, teased by Steph Curry, is expected to be called Fitbit Air with a May 16 launch date.
- The device is expected to cost $99 and will offer several strap options, including metal mesh in colors like Obsidian, Lavender, and Silver.
- Google could also rename Fitbit Premium to ‘Google Health’ alongside the launch, positioning the Air as an affordable competitor to Whoop and Garmin trackers.
Basketball star Steph Curry recently teased a new screenless Fitbit band and while details were scarce, much more has been revealed about Google’s upcoming Whoop rival.
First off, the band will reportedly be called the Fitbit Air, with ‘Air’ previously used for the Fitbit Aria Air smart scales, as pointed out by 9to5Google. It’s thought that the branding, like phones, indicates how thin and comfortable it will be to wear around the clock.
The site also reports that Google plans to change the Fitbit Premium subscription service to ‘Google Health’, although we’re more interested in the other details about the Fitbit Air via Droid Life.
For starters, the site says the Fitbit Air has a possible release date of May 16which is very soon indeed, albeit a Saturday, which is unusual for a tech launch. Google could announce it before this date, or perhaps put it up for sale at the same time as the reveal.
We also have a possible price via supplier data of $93, although this likely implies a suggested retail price of € $99. This would make it a much cheaper alternative to the Whoop Band 5.0, although it is not directly comparable as the company has included it as part of the membership.
Google could also undermine Garmin’s upcoming efforts, which will be called the Cirqa.
Finally, the report details the Fitbit Air’s range of bands, along with the colors. It will, like many smartwatches, come with a selection of styles and materials, although metal seems an odd choice.
Here are all the Fitbit Air bands and colors:
- Performance Loop Band: Obsidian, Mist, Lavender, Berry
- Active band: Obsidian, Mist, Berry, Lavender,
- Raised SoftFlex band: Obsidian, Moonstone, Porcelain
- Metal mesh band: silver, warm gold
Apart from the metal band, the colors match various Pixel phones and the charging cable will likely come in Snow color, also known as white, to match the Pixel Watch 4’s.
Another oddity is that none of the color names seem to match the orange/gray model, which Curry has officially teased and appears to have been wearing in public for months.
We’ll have to take these details with a grain of salt, but it won’t be long before we get all the official details from Google, including the specs and features.
