The Google Lens image search engine is being updated with new features to help you while shopping. Soon you’ll be able to use Google Lens to find more information about products you’re interested in on store shelves.
All you have to do is take a photo of the product and Google Lens can give you price comparisons with other stores, recommend other similar products in stock in the store, display user reviews and general information about the product.
Initially, the new product search feature in Google Lens will only work for cosmetics, toys and electronics in stores that share inventory with Google.
“This new update is made possible by major improvements in our AI image recognition technology. It is powered by the Shopping Graph’s more than 45 billion product listings, inventory data from a range of retailers and our Gemini models to bring you a whole new way to shop in-store,” Google said.
The search feature launches today, in time for the holidays, on the Google app for Android and iOS. However, it is currently only available to US users.
Google also recently announced that you can search for products in Maps and find physical stores with inventory available for purchase.
This article originally appeared in our sister publication M3 and was translated and adapted from Swedish.
