Google is roll out A series of upgrades to his gaming store to help Android app developers better market their software and services to consumers. One of the highlights are new tools for managing subscription apps, subject pages with which users can explore a specific subject in the Play Store, a new function with which people can taste audio from developers apps, and a more flexible cash register experience that makes it easier for developers to sell add-ons, among other things.
Google shared a number of Android-related announcements last week on a pre-show before the start of the annual developer conference, Google I/O. However, it has stored the improvements of the Speelwinkel for Tuesday’s keynote at Google I/O, which emphasizes their interests for the Bottom Line of Google.
Nowadays, tech giants such as Apple and Google are confronted with a market where App developers have more choice in how they sell their mobile software prices and selling, thanks to competitive regulations, new laws and recent court victories. As a result, Google has worked to make its own Android app market that is more attractive for developers, who now sell more than a quarter of a billion subscriptions.
To begin with, the company said that developers give the useful ability to stop fully live app releases if the developer identifies a problem that must be tackled quickly.
Another function, initially only available in the US, will add new pages “Topic Browse” for media and entertainment in the Play Store, allowing users to connect to apps with regard to more than 100,000 different shows and films.
For example, you can look for a favorite show, film or sporting event and find out which apps you can use to stream them. (Plus, the existing function “where to look” that connects users deeply with their subscribed apps, will roll out to the VK, Korea, Indonesia and Mexico after it was launched in the US last year.)
These pages are accessible from several places in the Play Store, including the homepage of the apps, pages for the store and search.
Developers will also be able to add a carousel from the Hero Content -Carousel and YouTube playlist carousel to app lists in the Play Store. For apps that have audio content, the Play Store will soon start audio monsters on the homepage of the apps. (This function is already live for developers of Health and Wellness -app in the US Google says that in early tests, audio monsters have improved the app installations by 3x.)
Curated Spaces, a position launched last year to Google Play users to connect to their interests – such as comics or football, will also roll out this year to more locations and categories. Google noted that the composite space for comics was fairly popular and reached more than 920,000 users in Japan per month.
In the Play Console for managing apps, a new Activabibliotheek developers will help organize their visual assets, including uploading them from Google Drive, tagging and crop them for reuse. Other new statistics offer insights into the list performance of apps.
New special overview pages for testing and releasing software will arrive, as well as pages aimed at monitoring and improving app releases. Both will include additional statistics and usable advice for developers in a new “Action” section.
Subscription management tools also receive an upgrade, with extra support for multi-product cash register for subscriptions, which means that developers are able to sell subscription-ADD-us in addition to their basic subscriptions under a single payment schedule.
For users this leads to a simplified checkout experience, while they can also better control their subscriptions when it is time to upgrade or downgrade their add-ons.
The Play Store will remind users of their subscription benefits in more places, also in the Subscription Center, in Remembrance -Mails and during purchase and cancellation flows. The changes, which have already been rolled out, take the voluntary Churn by 3%, claims Google. Developers will also be able to choose to offer a respite period of 30 days or an account up to 60 days when the payment method of their customers decreases, giving users the time to resolve the problem before their account is canceled.
The Involve SDKLast year launched, developers offered a way to send personalized content recommendations to the home screens of users on Android devices. Now it adds support for more categories, such as travel, and is being rolled out to more markets, including Brazil, India, Indonesia, Japan and Mexico.
Moreover, the content made with the SDK will be shown later this summer in the Play Store, in addition to existing spaces such as collections on the Android smartphones of users or the entertainment space on selected Android tablets.
Google notes that the Play Integrity API, This is designed to help combat emerging threats in the Play Store, has improved with a stronger abuse detection for all developers and device security updates to protect the more sensitive actions of an app, such as transfers or data access. It will also be able to detect whether a device is reused due to abuse or repeated actions, even after a device has been reset. This last function is offered in beta.
