The HousingWire Award spotlight series highlights the individuals and organizations recognized through our Editors’ Choice Awards. Nominations for HousingWire’s 2025 Tech100 Award are now open through December 16, 2024. Click here to nominate a technology organization.
As the mortgage world continues to experience rapid technological developments, staying ahead takes more than just keeping up; it requires taking the lead. HousingWire’s Tech100 award highlights the organizations that are setting the new standard by driving transformative solutions that shape the future of housing. Companies like it CLARIFY – a multi-year Tech100 Mortgage award – providing advanced automation solutions to servicers.
HousingWire reached out to CLARIFIRE CEO and Founder, Jane Mason, to learn more about how the company provides solutions that not only meet the needs of today, but also anticipate the challenges of tomorrow. Mason emphasizes the crucial role of data, the potential of AI and the importance of balancing advanced technology with human expertise and much more.
HousingWire: What role do you see AI and machine learning playing in the future of mortgage and real estate technology?
Jane Mason: AI and machine learning will continue to play an important role in the mortgage industry, but they must be implemented carefully. For example, in areas like loss mitigation, AI can quickly process and analyze data, identifying patterns that human teams may take longer to discover. But AI and machine learning should not be seen as solutions that cure everything. They can help predict trends and streamline processes, but cannot be relied on to make nuanced decisions that take into account a borrower’s unique needs or complex investor guidelines. To realize the full potential of AI, service providers need clean, verified data and technologies that provide data accuracy and continuity. This foundation will enable AI to enhance, not replace, a service provider’s operations.
HousingWire: What challenges do you see in implementing new technologies in the mortgage or real estate industry, and how do you overcome them?
Jane Mason: A major challenge for our sector is the integration of new technology with older systems. Many servicers still rely on legacy platforms that cannot support new technologies such as AI and automation without significant adjustments. At CLARIFIRE, we prioritize seamless integrations with leading third-party systems and a shared security accountability model. This approach allows customers to use our automation platform alongside their existing systems without compromising critical data or functionality.
HousingWire: How do you ensure that CLARIFIRE remains at the forefront in a sector where technology is evolving rapidly?
Jane Mason: Staying ahead in such a volatile industry requires constant innovation and collaboration. We invest heavily in R&D every year, so that the CLARIFIRE platform always reflects the latest technological developments and industrial requirements. Meanwhile, strategic partnerships, such as our work with Gatehouse Strategies, and integrations with leading solutions, such as IndiSoft’s National Housing Advocacy Platform (NHAP) and Freddie Mac’s Resolve standard management solution, have strengthened the capabilities of our platform and helped our clients anticipate future trends. By continuously focusing on what servicers and their borrowers need most, we can deliver solutions that are resilient, responsive and fit for the future.
