“This is not just a new layer of paint,” says Lisa Lausten, senior vice-president marketing at
Lonely wolf. “Our brand evolution represents a deeper transformation in the way we serve our customers
customers. We are here to help real estate professionals to help their customers. Our role is to take care of it
Technology reinforces their vision instead of hiding it, so that the mess is cleared up, so that they can concentrate on what is the most important thing: converting possibilities into progress. ”
Lone Wolf collaborated with a leading agency 1000 Watt To come up with his visual identity and message again. Marc Davison, Chief Creative Officer at 1000 Watt, said that the rebranding was a combination of honoring the 35-year history of the company and offering a modern approach.
“Transformations often start seeing the well -known in a new way,” said Davison. “Returning the Lone Wolf brand was about honoring trust and connection they have built up with real estate professionals, while showing their leadership and innovation in the sector. We have retained elements of identity that evoke familiarity and stability, but have pushed the design and the palette to reflect a modern, progressive brand that really represents what Lone Wolf stands for today. ”
Lone Wolf’s blog shows The new forest green palette and the simplified logo of the brand, which explains that “[the] Transformation goes beyond aesthetics. It represents our renewed focus on creating technology that improves the real estate process rather than complicating. ”
However, the rebranding goes beyond visual elements, as evidenced by the establishment of the Proptech Advisory Board from Lone Wolf, which was also announced last week. The plate, that’s consists of 28 leaders from the real estate sectorIncludes professionals of prominent franchises, MLSs and Realtor associations in North America.
“Technology should make real estate professionals better, not busier,” says Vanessa Bergmark, CEO of Red oak real estate and member of the proptech advisory board. “As the owner of a brokerage, I see first -hand how crucial this coordination is. I am very happy to be part of this advisory board, because Lone Wolf takes the initiative to listen to the industry before building is built – that is the kind of partnership brokers they have waited for. ”
Jimmy Kelly, CEO of Lone Wolf, said that the insights of the board members will help the company identify gaps in the market and to develop realistic solutions. “Real innovation stems from understanding real challenges,” he said. “By bringing this extraordinary group of market leaders together, we make active listening to a cornerstone of our strategy.”
