Momentum Builder buys Sales Mastery, creating new ‘superbrand’

Momentum Builder buys Sales Mastery, creating new 'superbrand'

Momentum builder has acquired Sales controlthe companies announced on Wednesday. The merger of two industry leaders in sales training and coaching will result in a “unified super brand” known as Sales Mastery Powered by Momentum Builder, the companies said in a press release.

“The launch of Sales Mastery powered by Momentum Builder marks a transformative moment in the homebuilding industry and signals a seismic shift in how sales professionals will approach success,” said Todd Duncan, founder of Sales Mastery. “This bold evolution will revolutionize the way housing professionals engage, sell and thrive in an increasingly competitive marketplace.”

The new brand also released details of its major sales summit, Beyond bordersscheduled for Oct. 14-17 in Dallas. In addition to thought leadership and connection opportunities, the event will also feature micro sessions focused on performance.

Don Goetling, CEO and co-founder of Momentum Builder, said: “By uniting two industry leaders with complementary strengths, we are poised to redefine what is possible for sales professionals. ‘Beyond Boundaries’ is more than an event: it is a mindset, a movement and an experience that will inspire participants to innovate, reach new heights and achieve exceptional results.”

Goetling will serve as CEO of the new combined brand and his Momentum Builder co-founder Gino Fronti will serve as CFO, while Duncan will continue in an advisory role. Goetling and Fronti launched the Momentum Builder event in 2019 to great acclaim, leveraging their more than 50 years of mortgage experience. The two have hosted and produce and host a popular radio show – The Don and Gino Show American dream TV program.

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Sales Mastery Powered by Momentum Builder will continue the legacy of the two coaching brands. “By combining Sales Mastery’s legacy of providing world-class sales training with Momentum Builder’s innovative approach to performance coaching, the new brand will provide an even more comprehensive suite of tools and resources to help professionals at every stage of their sales journey ,” the press release states.

Sales Mastery was founded 32 years ago, while Momentum Builder is only six years old.