You know that moment when you’re watching a show like Arcane or Squid Game and an incredible scene happens that you want to share with your friends?
Netflix has long prevented its subscribers from such actions, explaining its decision as copyright protection. It now appears that the service has changed its mind and decided on a more flexible approach to sharing – and perhaps using fan engagement to drive more views.
Netflix Moments is a new global feature on the mobile app that lets you capture and save scenes from productions you watch on the service.
As Netflix Chief Marketing Officer Marian Lee told Variety:
You know that feeling when a scene, character or line from a series or movie sticks in your mind and you can’t help but text your friends: ‘You have to see this, it’s so good!’? Whether it’s sparking Halloween costume ideas or becoming a TikTok sensation, the incredible fandoms we’re seeing are a testament to what makes Netflix great. Our new campaign is all about celebrating these unforgettable moments and takes you back to the feeling you had when you first became obsessed with a great show on Netflix.
If you want to know how to share scenes yourself, read on.
How does Netflix Moments work?
The Netflix Moments feature is available in the mobile app. To save a scene while watching a movie or series, tap anywhere on the screen. A button called ‘Moments’ will appear in the bottom bar. Select it, then choose “Save” and close the function.
And that’s about it! Captured scenes are saved to the My Netflix tab. You can watch them again on your phone and share via social media, text message or by copying the link.
Netflix
When you share a clip to social media, it won’t play as a video. It will appear in your message as a link that sends viewers to the highlighted scene in their own Netflix app.
The Moments feature also works as a bookmark. When you turn the show or movie back on, it will play from the scene you captured with the Moments tool.
Is Netflix Moments available on iOS?
Yes. Netflix launched its new feature on iOS on October 28, 2024.
Is Netflix Moments available on Android?
Not for the time being. However, the service’s authorities have announced that Netflix Moments will launch on Android in the coming weeks.
Is Netflix Moments available on a PC?
Not currently, and it’s unclear if Netflix plans to roll out the new feature to other devices. However, if this is the case, we will let you know.
