OpenAI is expanding deep research access to PLUS users, so that AI agent Wars is heated with Deepseek and Claude

OpenAI is expanding deep research access to PLUS users, so that AI agent Wars is heated with Deepseek and Claude

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Openi today announced that it is its powerful rollout Deeply investigation Possibility for everyone Chatgpt PlusTeamEducation And Venture Users, who consider access to what many experts consider as the most transforming AI agent of the company since the original chatgpt, considerably expand.

According to an announcement about OpenAi’s Official X accountPlus, team, education and business users initially receive 10 deep research queries per month, while Pro Tier subscribers have monthly access to 120 searches.

Deep Research, which is powered by a specialized version of OpenAi’s upcoming O3 -Modelrepresents an important shift in how AI can help with complex research tasks. In contrast to traditional chatbots that offer immediate answers, deep research is looking for hundreds of online sources independently, analyzes text, images and PDFs and synthesize extensive reports that are comparable to those produced by professional analysts.

The AI ​​Research Arms Race: Deepseek’s Open Challenge meets the Premium game of OpenAI

The timing of the extensive rollout of OpenAi is hardly coincidental. The generative AI landscape has been transformed dramatically in recent weeks, with that of China Deep Emerging as an unexpected disruptor. By opening them DEPLEEK-R1 Model under one MIT LicenseThe company has concluded it, based on subscription, fundamentally disputed that the development of Western AI has defined.

What makes this competition particularly interesting are the diverse philosophies in the game. While OpenAi remains his most powerful possibilities behind him praising increasingly complex possibilities subscription strokesDeepseek has opted for a radically different approach: give away the technology and lets a thousand applications bloom.

This strategy reflects earlier era -acceptance erates, where open platforms ultimately created more value than closed systems. The dominance of Linux in server infrastructure offers a fascinating historic parallel. For decision makers of companies, the question is to invest in their own solutions that can offer immediate competitive benefits or embrace open alternatives that can promote broader innovation in their organization.

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Confusion Recent integration Van Deepseek-R1 in its own research tool against a fraction of the price of OpenAi-Laat see how quickly this open approach can produce competitive products. In the meantime, the Claude 3.7 -Sonnet of Anthropic has included another path, aimed at transparency in his reasoning process with ‘visibly extensive thinking’.

The result is a fragmented market in which every major player now offers a distinctive approach to AI-driven research. For companies this means a larger choice, but also an increased complexity in determining which platform best fits their specific needs and values.

From walled garden to public square: OpenAi’s calculated democratic pivot

When Sam Altman writes that deep research “is probably worth $ 1,000 a month for some users,” he reveals more than just price elasticity – he recognizes the extraordinary value that exists among potential users. This admission cuts to the heart of the continuous strategic balancing law of OpenAi.

The company is confronted with a fundamental tension: maintaining the premium exclusivity that finances its development and at the same time fulfills its mission to ensure that “artificial general intelligence benefits all humanity.” Today’s announcement is a careful step towards greater accessibility without undermining the income model.

By limiting free Tier users to just two questions monthly, OpenAi essentially offers a teaser – enough to demonstrate the possibilities of the technology without being able to channibalize the premium offer. This approach follows the classic “freemium” playbook that has defined a large part of the digital economy, but with unusually tight limitations that reflect the substantial computer sources that are needed for every deep investigation query.

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The allocation of 10 monthly questions for plus users ($ 20/month) compared to 120 for PRO users ($ 200/month) creates a clear definition that retains the premium value proposition. This layered roll -out strategy suggests that OpenAI acknowledges that democratization of access to advanced AI options requires more than just lowering price barriers – it requires a fundamental reconsideration of how these options are packaged and delivered.

Beyond The Surface: Deep Research’s Hidden Strong Points and Surprising Vulnerabilities

The main figure – 26.6% accuracy on “The last exam of humanity” – Only a part of the story tells. This benchmark, designed to be extremely challenging, even for human experts, represents a quantum jump that goes beyond previous AI possibilities. For the context, even 10% on this test would be considered remarkable only a year ago.

The most important thing is not only the unprocessed performance, but the nature of the test itself, which requires synthesizing information in different different domains and applies nuanced reasoning that goes much further than matching the pattern. The approach to deep research combines various technological breakthroughs: multi-phase planning, adaptive information and, perhaps the most crucial, a form of computational self-correction with which it can recognize and remedy its own limitations during the research process.

Yet these options are supplied with remarkable blind spots. The system remains vulnerable to what could be called “consensus” – A tendency to privilege generally accepted views, while potentially overlooked with contrary perspectives that challenge set thinking. This bias can be particularly problematic in domains where innovation often comes from challenging conventional wisdom.

Moreover, the dependence on the system of existing web content means that it inherits the prejudices and limitations of the source material. In rapidly evolving fields or niche specialties with limited online documentation, deep research can have difficulty offering really extensive analysis. And without access to your own databases or on a subscription -based academic journals, the insights into certain specialized domains can remain superficial despite his advanced reasoning options.

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The deep research tool from OpenAI performs better than competitors on the “Humanity’s Last ExamM” benchmark from Pertlexity Labs, which achieves around 25% accuracy -considerable for other AI models, including those of Pertlexity, Deepseek, Google and Anthropic. (Credit: Pertlexity Labs)

The leader’s dilemma: how deep research rewrites the rules of knowledge work

For C-suite leaders, deep research presents a paradox: it is a tool that is powerful enough to define roles throughout their organization, but is still too limited to be deployed without careful human supervision. The immediate productivity gain cannot be denied – tasks that can ever be completed the required days of the time of analysts within a few minutes. But this efficiency comes with complex strategic implications.

Organizations that effectively integrate in -depth research will probably have to fully represent their information workflows. Instead of just replacing junior analysts, the technology can create new hybrid roles where human expertise focuses on framing questions, evaluating sources and the critical assessment of insights generated by AI. The most successful implementations will probably consider deep research, not a replacement for human judgment, but as an amplifier of human capacities.

The price structure creates its own strategic considerations. For $ 200 monthly for Pro users with 120 questions, every query effectively costs around $ 1.67 – a trivial costs compared to human labor costs. Nevertheless, the limited volume creates artificial scarcity that forces organizations to prioritize what questions the capacities of deep research really deserve. Ironically, this limitation can lead to more thoughtful application of the technology than would encourage a purely unlimited model.

The implications in the longer term are in -depth. Since research opportunities that were once limited to elite organizations that are large-scale accessible, competitive advantage will increasingly come from access to information, but from how organizations are framing and integrating insights into their decision-making processes. The strategic value shifts from knowing to understanding – from collecting information to generating insights.

The message is clear to technical leaders: the AI ​​Research Revolution is no longer coming – it’s here. The question is not whether they should adjust, but how quickly organizations can develop the processes, skills and cultural mindset that are needed to thrive in a landscape where deep research is fundamentally democratized.


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