San Francisco – Solana Labs’ Bond platform is taking a bold step into the world of spirits with a new partnership with Baxus and Iridia. Together they unveil an innovative authentication system that combines blockchain with molecular science to guarantee the authenticity of premium spirits and combat counterfeiting in the global marketplace.
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At the forefront of this breakthrough is a 20-year-old Kentucky bourbon from Oakley Spirits, the first product with the latest technology. The partnership introduces on-chain molecular authentication, with unique digital molecular signatures embedded directly into each bottle.
Tokenized on the Solana blockchain, each bottle becomes a unique NFT, recording vital details such as provenance, age and distillery, offering an unparalleled level of transparency and security.
“This technology connects a mind’s physical and digital identities, building trust and ensuring authenticity. Solana’s blockchain provides the perfect foundation with its scalability and performance, making it an ideal platform for this revolutionary solution.”
Buck Watia, head of product at Iridia
The bourbon will make its debut at a special event in New York City on December 6, 2024. On December 17, 2024, the first 20 bottles will be available exclusively at Baxus, marking a key moment for collectors and the spirits industry alike.
For Tal Tchwella, Head of Product at Solana Labs, integrating Web3 into the spirits sector is about more than just security: it’s about promoting transparency and building trust. “This gives consumers confidence in what they buy, while also allowing brands to build a deeper connection with their customers,” he explains.
Molecular technology transforms ghost authentication
The collaboration also marks a groundbreaking moment for Baxus. CEO Tzvi Wiesel highlights how blockchain and molecular technology work together to protect both consumers and distillers.
“This partnership is about empowering spirits makers to protect their brands while revolutionizing trust and transparency across the industry.”
Tzvi Wiesel, CEO of Baxus
Bond’s Web3 loyalty platform enables brands across industries to deepen customer engagement through on-chain features, delivering more personalized and transparent experiences. By turning transactions into lasting relationships, this technology is changing the way brands connect with their audiences.
For more information about Bond by Solana Labs, visit bond.solanalabs.com.
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About Solana Labs
Solana Labs is a leading developer of Web3 projects, the creator of open source software and the innovator behind Solana Mobile, which brings blockchain technology to mobile devices. For more information, visit Solanalabs.com.
About Baxus
Baxus is a global marketplace dedicated to collectible spirits, using blockchain technology to provide secure trading for collectors and institutions. Visit Baxus.co.
About Iridia
Iridia is pioneering molecular technology to integrate Web3 data with physical products, providing unparalleled security and authenticity. More information can be found at Iridia.com.
Credit : cryptonews.net
