Tesla Perhaps the Number -One Electric Vehicle (EV) brand of Australia is, but it has been introduced 2025 as more rivals seem to arrive. Nevertheless, the company says that Fiercompetition is a good thing for industry.
The turnover of the American brand has decreased over the past 12 months, during which time different rival manufacturers have had time to launch in Australia or to bring completely new models that fall directly against Tesla’s two-car catalog.
BYD has introduced its Sealion 7 to fight the Model Y, while it has also thrown its seal against Model 3 for quite some time. Other brands that have been launched with model Y rivals are Deepal and his S07, GEYS EX5, Leap-Motor’s C10 and Smart’s #1-all from China, where Tesla also builds his Australian-related cars.
When demanding the threat of increasing competition, especially from China, Tesla Australia Country Director Thom Drew outlined that his brand had a more open position.
“It keeps us sharp, I think that’s the best way to look at it,” he said Carexper.
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He continued to say that the extra EV -Makers Tesla helped effectively with his ambitions, and stated that the chance of the brand has always been, since our early days, removing ice cars from the road. “
“With more and more EVs on the market, while [competitors are] If they take a piece of our cake, they all sing from the same songbook; They all try to convince Australians to buy an EV, so that’s positive for the industry, “he said.
“Yes, it means that we have to do more to communicate why our products remain the best and really release that message, and it will be a more difficult fight than ever. But I think collective in the industry, we have a huge opportunity. “
Until now, the EV sales have only made a small part of the total vehicle deliveries in 2025. Of the 381,017 total vehicles that are being sold this year, EVs are good for only 23,911-dwarf by gasoline (159.485), diesels (112.427) and Hybrids (61,302), while they are also almost struck by plug-in hybrids (PHEVs) with 16,312.
None of the top 20 best -selling vehicles in April 2025 was completely electric, with four of the top five driven by diesel engines. Yet Mr Drew hopes that Tesla and his rival EV manufacturers can help some buyers leave away from internal combustion.
“Look at the best -selling vehicles on the market, if we can get them to buy an EV, that’s a victory from the start,” he said Carexper.
“Then hopefully we can continue to convince people to buy [Tesla’s] Products. “
It is still a steep hill for Tesla to climb, because April saw it only 500 vehicles deliver for the entire month, almost 76 percent fewer EVs than it was sold in the same month last year.
“Much of the reduction is based on our results on an annual basis, of course the same time last year was quite significant, the launch of model 3 had actually started at that time, and there were also some logistics delays that pushed everything together, so it was a fairly considerable number,” said Mr Drew.
“But there are clearly the figures; that is not hiding. A large part of it is [because] We started in January with orders of new model Y, and deliveries only start [in early May] So there is a real gap.
“But we look at Model 3, it has been a good seller for us, it is still the number one that sells medium -sized [EV] sedan. That segment in itself has a bit of a plateau, where we see people shifting more and more to SUVs, so I think we have achieved a bit of a disability there with people who think they need an SUV. “
Mr Drewew also identified the Model 3-Sedan as a strong player in the medium-sized Sedan segment, in which it is the second best vehicle behind the Toyota Camry in the sale this year. The segment comprises the Model 3-Rivalling BYD seal, even if it lags in the sale.
“We would like to see more people driving model 3, [we think it’s] A fantastic car and we will do what we can do to make people look at Model 3 and make that consideration, but that contributes to that [lower] Result, “Mr Drew said Carexper.
“We expect that things turn around when we start delivering new model Y seriously.”
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