Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that Amazon has launched a new Fire TV Stick HD for £39.99, with a sleeker design and 30% faster performance than previous models.
- The updated streaming device includes a revamped Fire TV user interface, Alexa+ voice assistant, and optimized USB power connectivity for a more discreet setup.
- Pre-orders are available now with shipping starting April 29, 2026, targeting users looking for improved app performance and smoother streaming experiences.
Amazon Fire TV is getting a spring glow.
At CES 2026, Amazon announced a series of new products for its device users, which will be released in the near future. In addition to the upgraded Fire TV app and the Amazon Ember Artline lifestyle TV, the new Fire TV Stick HD will be available very soon.
The latest, smaller version of the device is faster and more portable. As Amazon boasts, it’s “optimized for direct power from the TV’s USB port, so it fits better behind a TV without the need for a separate power adapter.”
The smaller size doesn’t mean a reduction in speed – on the contrary, the new Fire TV Stick HD is 30% faster than previous models, which translates into smoother opening and closing of apps. To further enhance the browsing experience, the Fire TV Stick HD offers a redesigned Fire TV user interface and Alexa+ voice assistant.
In the coming months, Amazon plans to add the Adaptive Display feature to the updated Stick. This setting allows customers to personalize their viewing experience by adjusting the size of smaller items, such as text and menus, while scaling up larger items, such as artwork.
The device, priced at £39.99, is available for pre-order now – shipping on the Fire TV Stick HD starts on April 29, 2026.
