The deliveries of new cars in January fell somewhat, because 2025 is expected to be a softer year for sale, despite the abundance of new brands that enter the Australian market.
According to Vacts -data from the Federal Chamber or Automotive Industries (FCAI), supplemented with Polestar and Tesla sales data from the electric vehicle council, a total of 87,625 vehicles were delivered in January 2025.
This was a decrease of 2.4 percent compared to the same month last year.
While 2024 was a record year for the sale of new cars, the market is expected to continue this trend in the second half and 2025.
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Deliveries of new cars were in every state and territory bar West-Australia and the Northern Territory.
The hybrid turnover increased by 51.5 percent and plug-in hybrids (PHEVs) by 88.5 percent, although EV sales dropped by 21.7 percent thanks to important drops for Tesla and BYD.
There is still no sign of new EV -brands Deepal, Xpeng and Zeekr in the monthly Vaffafts report, all of which started deliveries at the end of 2024.
Newcomer Leap engine, however, reported 22 deliveries in January, while Jac 204 reported his diesel-driven T9 Ute.
The BYD Shark 6 was also missing in the January count, the deliveries of the customer started in the month.
“Although they had no sharks 6s available for treaddings, our order exceeded expectations, making it one of our strongest months ever – especially for Shark 6 and our EV models – driven by the introduction of My25 prices and the essential reach, “said a spokesperson for the brand.
“An administrative error meant that we did not meet the reporting requirements, but we are pleased to have 450 sharks on the road that will be counted in February.”
To notice
As usual, Toyota was in first place, with Mazda back in second place after third place in 2024. Ford around the stage.
All three of these top three brands booked modest sales increases in January 2024.
However, the rest of the top 10 is quite different from what it was in January 2024.
In that month, Toyota, Mazda and Ford also took the podium places, but were followed by Hyundai, Mitsubishi, Kia, MG, Isuzu Ute, GWM and Subaru in that order.
With 11.1 percent and Mitsubishi, Hyundai is brought in by 3.9 percent, so that Kia can push past despite essentially flat sale.
Isuzu Ute has stopped the top 10 to 11th position due to a decrease of 23.6 percent on an annual basis, while Nissan has stormed back in the top 10 with a growth of 12.4 percent.
Chery is a brand to pay attention. It has always continued to grow fast since returning here in 2023 and was in 13th place in general with a huge increase of 152 percent.
While BMW was the best luxury brand in Australia in 2024, Mercedes-Benz held that honor in January 2025, even if you do not include the Mercedes-Benz Vans-Line-Up.
If I only looked at the car -up, it delivered 1422 vehicles, an improvement of 26 percent, while BMW supplied 1401 vehicles and fell by 12.5 percent.
BYD had a significant decrease from year by year of 48.5 percent, which attributes the company to port retreats that result in limited shares.
“January is traditionally a softer month because of the holiday period,” a spokesperson added.
| Brand | January 2025 deliveries | YOY Difference |
|---|---|---|
| Toyota | 18,424 | +2.9% |
| Mazda | 8322 | +1.9% |
| Ford | 6830 | +3.1% |
| Kia | 5720 | +0.2% |
| Mitsubishi | 5681 | -3.9% |
| Hyundai | 5478 | -11.1% |
| Mg | 3740 | -6.6% |
| GWM | 3433 | +9.9% |
| Nissan | 3035 | +12.4% |
| Subaru | 2924 | -4.7% |
| Isuzu Ute | 2872 | -23.6% |
| Volkswagen | 2314 | -14.8% |
| Chery | 1837 | +152.0% |
| Mercedes-Benz | 1756 | +28.6% |
| Suzuki | 1431 | -6.3% |
| BMW | 1401 | -12.5% |
| Honda | 1260 | -6.4% |
| LDV | 1193 | -34.2% |
| Audi | 1014 | +0.5% |
| Lexus | 969 | +11.0% |
| Tesla | 739 | -33.2% |
| Byd | 675 | -48.5% |
| Volvo | 560 | -13.0% |
| Porsche | 468 | -5.6% |
| Renault | 419 | +1.9% |
| Land Rover | 405 | -22.4% |
| Mini | 349 | +60.8% |
| Skoda | 329 | -32.2% |
| Chevrolet | 322 | +12.6% |
| Kgm ssangyong | 312 | -33.3% |
| Ram | 246 | -27.6% |
| Jac | 204 | – |
| Cupra | 187 | +27.2% |
| Fiat | 183 | +32.6% |
| Jeep | 145 | -47.5% |
| Peugeot | 107 | -27.2% |
| Genesis | 105 | -19.2% |
| Polar star | 82 | -45.3% |
| Jaguar | 40 | -36.5% |
| Alfa Romeo | 34 | -63.8% |
| Lamborghini | 25 | +177.8% |
| Maserati | 24 | +0.0% |
| Speaker | 22 | – |
| Aston Martin | 7 | -12.5% |
| Bentley | 5 | -73.7% |
| Lotus | 5 | -44.4% |
| Rolls-Royce | 5 | +66.7% |
| Ferrari | 3 | -78.6% |
| McLaren | 2 | -33.3% |
| Lemon | 1 | -85.7% |
Models
The Toyota RAV4 may have been short of the best -selling vehicle in Australia in 2024, but it took the first place in January 2025 … and also with a comfortable margin.
RAV4 deliveries rose by 129.6 percent to 5076 units, well before the second place Ford Ranger (4254 deliveries, a decrease of 10.4 percent).
From there it was again a big drop to the Toyota Hilux (3302 deliveries, a decrease of 19.3 percent), although the sale of Prado was considerable thanks
Toyota Prado deliveries had risen by 63.1 percent thanks to the recent introduction of a new generation.
Segments
Some vehicles have jumped to other vact segments this month.
The Volkswagen T-Roc and Toyota C-HR, for example, are now classified as small SUVs of more than $ 45,000, while Cupras Foreentor and Ateca are now classified as small and non-medium SUVs.
The relocation of the CUPRAS can be due to the upcoming launches of the medium-sized terramar and tavascan SUVs. However, it provides a strange sight, because the Ateca is a small SUV, even though it is almost identical to its “medium” Skoda Karoq platform size.
In other movements, Peugeot’s 2008 is now a small SUV of more than $ 45,000 and the 3008 is now a medium -sized SUV of more than $ 60,000.
The small segment for passenger cars is now split into vehicles above and less than $ 45,000 instead of $ 40,000 like last year.
The sports car market is now split into less than $ 90,000 and more than $ 90,000 (instead of $ 80,000), while the sports car segment of more than $ 200,000 is unchanged, although now the Lexus LC includes.
- Micro -cars: Kia Picanto (616), Fiat 500 (30)
- Light cars under $ 30,000: MG 3 (1151), Mazda 2 (524), Suzuki Swift (345)
- Light cars of more than $ 30,000: Mini Cooper (134), Hyundai i20 (86), Volkswagen Polo (86)
- Small cars under $ 45,000: Toyota Corolla (1583), Mazda 3 (1026), Hyundai i30 (849)
- Small cars of more than $ 45,000: MG 4 (440), Volkswagen Golf (293), BMW 1 series (227)
- Average cars under $ 60,000: Toyota Camry (488), Mazda 6 (136), Skoda Octavia (57)
- Average cars of more than $ 60,000: Tesla Model 3 (274), BMW I4 (108), Mercedes-Benz C-Class (103)
- Large cars under $ 70,000: Skoda Superb (9)
- Large cars of more than $ 70,000: BMW 5 series (64), Mercedes-Benz E-Class (28), Porsche Taycan (14)
- Top large cars: Mercedes-Benz S-Class (10), Porsche Panamera (6), BMW 7-Series (5)
- People Movers Less than $ 70,000: Kia Carnival (589), Hyundai Staria (88), Ford Tourneo (35)
- People move more than $ 70,000: Lexus LM (26), Mercedes-Benz V-Class (24), Mercedes-Benz Vito Tourer/Evito Tourer (13)
- Sports cars under $ 90,000: Ford Mustang (266), Subaru BRZ (73), Toyota GR86 (68)
- Sports cars more than $ 90,000: Mercedes-Benz CLE (47), BMW 2-Series Coupé (45), BMW 4-Series two-door range (45)
- Sports cars more than $ 200,000: Porsche 911 (22), Lamborghini two-door range (14), Mercedes-AMG GT (10)
- Light SUVs: Mazda CX-3 (1608), Toyota Yaris Cross (849), Suzuki Jimny (712)
- Small SUVs under $ 45,000: Mitsubishi ASX (1304), Hyundai Kona (1301), GWM Haval Jolion (1286)
- Small SUVs of more than $ 45,000: Volkswagen T-Roc (497), Audi Q3 (279), Volvo XC40 (237)
- Medium SUVs under $ 60,000: Toyota RAV4 (5076), Mitsubishi Outlander (2090), Mazda CX-5 (1872)
- Medium SUVs More than $ 60,000: Tesla Model Y (465), Mazda CX-60 (408), Lexus NX (387)
- Large SUVs under $ 80,000: Toyota Prado (2847), Ford Everest (1679), Isuzu Mu-X (786)
- Large SUVs of more than $ 80,000: Land Rover Defender (164), BMW X5 (147), Lexus RX (116)
- Top large SUVs below $ 120,000: Nissan Patrol (621), Toyota Landcruiser (413), Land Rover Discovery (23)
- Top large SUVs of more than $ 120,000: Lexus GX (95), BMW X7 (66), Lexus LX (49)
- Small vans: Volkswagen Caddy (47), Peugeot Partner (43), Renault Kangoo (14)
- Medium Vans: Toyota Hiace (810), Hyundai Staria Load (217), Ford Transit Custom (192)
- 4 × 2 Utes: Toyota Hilux (508), Isuzu D-Max (409), Ford Ranger (261)
- 4 × 4 UTES: Ford Ranger (3993), Toyota Hilux (2794), Isuzu D-Max (1677)
- Large Pickups: Ford F-150 (230), RAM 1500 (212), Chevrolet Silverado 1500 (171)
Sale per category
Including Tesla and Polestar Sales.
| Category | January 2025 Sales | Market share |
|---|---|---|
| SUV | 53,276 | 60.8% |
| Light commercial | 18,448 | 21.1% |
| Passenger car | 13,076 | 14.9% |
| Heavy commercial | 2825 | 3.2% |
Top segments per market share
Including Tesla and Polestar Sales.
| Segment | January 2025 Sales | Change Yoy |
|---|---|---|
| Medium SUVs | 21,117 | +21% |
| Small SUVs | 14,480 | +9.2% |
| 4 × 4 utes | 14,103 | -11.7% |
| Large SUVs | 11,633 | -4.5% |
| Small cars | 6447 | -21.4% |
Sales per region
Including Tesla and Polestar Sales.
| State/territory | January 2025 Sales | Change Yoy |
|---|---|---|
| New South Wales | 25,913 | -3.3% |
| Victoria | 22,985 | -3.3% |
| Queensland | 19,167 | -3.1% |
| West -Australia | 10,345 | +4.4% |
| South Australia | 5834 | -2.8% |
| Tasmania | 1448 | -3.0% |
| Australian Capital Territory | 1161 | -10.0% |
| Northern Territory | 772 | +4.0% |
Sale by copper type
Excludes Tesla, Polestar and heavy commercial sale.
| Copper type | January 2025 Sales |
|---|---|
| Private | 43,915 |
| Company | 33,810 |
| Rental | 3576 |
| Government | 2678 |
Sales per fuel or propulsion type
Including Tesla and Polestar Sales.
| Fuel type | January 2025 Sales |
|---|---|
| Petrol | 38,852 |
| Diesel | 25,372 |
| Hybrid | 14,836 |
| Electric | 3832 |
| Phev | 1908 |
Sales per country of origin
Including Tesla and Polestar Sales.
| Land | Sale | Change Yoy |
|---|---|---|
| Japan | 30,443 | +7.9% |
| Thailand | 18,501 | -8.2% |
| China | 12,839 | -0.5% |
| Korea | 10,889 | -12.7% |
| Germany | 3846 | +13.8% |
























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