XSolla is a leading worldwide video company that cooperates with AppsFlyer, a leader in mobile measurements, attribution and data analysis. Game developers in space get improved insights and simplified activation for his web store solution, which is available worldwide. They also introduce solutions for tackling platform-dependent measurement and attribution problems. There are 2 integration options: Server-to-Server (S2S) and web integrations for mobile games.
Appsflyer and Xsolla worked together for more than a year to develop 2 custom integrations that tackle critical challenges on the mobile market. The integrations offer extensive data on user behavior, campaign performance and income to both mobile and web platforms.
Mobile application S2S integration makes full LTV (Lifetime Value) and Roas (Return on advertising expenditure) possible for purchases made within the application and in the web store. Webwinkel purchases are measured as in-app events and appsflyer attributes every purchase for the number of mobile application installations, user acquisition and re-engagement campaigns to help offer a complete Cross-platform User trip, complete LTV and overall ROI calculation.
Measuring marketing performance
The activation of web integration is designed to measure and assess marketing performance, advertising conversion rates, powerful advertising creatives and repeat efforts for web stores for web stores using XSolla’s site Builder. Developers can easily engage this functionality, so that they can measure the effectiveness of advertising campaigns that stimulate traffic to their web stores via XSollas and appsfliser Publisher Accounts.
Berkeley Egenes, the Chief Marketing and Growth Officer of XSolla, discussed how their web store solution would bring a revolution in the development of mobile game development with more than 500 web shops. Previously, the traditional mobile measuring aids were not suitable for this scenario and the integrations with appsflyer bridge the gap between web stores and mobile apps. This offers a complete picture of LTV and overall Roi of Game developers.
The product director of Gaming at AppsFlyer, Adam Smart, said how in an ever -evolving and dynamic game eco system, understanding the entire user trip on mobile and web is crucial for developers who want to optimize performance and maximize the turnover. With XSolla’s expertise in trade and the leading analysis options of AppsFlyer, the partnership is planning to integrate seamless platform -dependent measurements and attributing that developers need the insights needed to stimulate smarter decisions and accelerate growth for industry.
Tackling major challenges in the gaming industry
The integrations through this partnership have 2 major challenges in the mobile gaming system, namely reliable LTV and ROAS measurements on various platforms and accurate web store advertisement campaign.
Developers get the convenience to manage small activations directly through their accounts with a streamlined activation process via the XSolla Publisher account and appsfliser Publisher account.
The gaming industry, in particular the mobile gaming industry, increasingly requires tools that provide clear insight into the behavior of players and at the same time make accurate campaign performance measurement on various platforms possible. These solutions help developers to optimize engagement strategies and ROI, so that they enable themselves to concentrate on creating exceptional game experiences.
About Xsolla
XSolla has been a market leader since its foundation in 2005. The platform has helped thousands of game developers and publishers of All -Mides Fund, Market, launch and Monetize World on different platforms on different platforms.
XSolla has been consistent in his mission to resolve the inherent challenges and complexities of global distribution, marketing and income to help its partners achieve more regions, to generate more income and create relationships with gamers worldwide.
The platform has its headquarters in Los Angeles, California with offices in London, Berlin, Seoul, Kuala Lumpur, Beijing, Tokyo, Montreal and other cities around the world.
More about Appsflyer
Appsflyer is a platform that is built on the idea that brands can increase the privacy of the customer and at the same time offer exceptional experiences. The platform also enables thousands of makers and technology partners to create better, more meaningful customer relationships. Appsflyer helps brands to make good choices for their companies and their customers with its advanced measurement, data analysis, in-depth link, involvement, fraud protection and data-clean room and technologies for privacy retention.
View them for more information about Xsolla Official website.
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