Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that YouTube has introduced new 30-second unskippable ads specifically for TV viewers, expanding beyond existing skippable formats.
- This change pushes users towards paid subscriptions, with YouTube Premium priced at £12.99 per month or Premium Lite at £7.99 for reduced ads.
- The new ad format aims to increase advertiser effectiveness while encouraging subscription upgrades for an ad-free viewing experience.
YouTube has decided to add a new layer to its dual ad monetization strategy, where advertisers pay to have their ads shown and users pay to avoid them.
The service has just launched a new option for creators of marketing campaigns worldwide: from now on it is possible to buy 30-second ads that users cannot skip for the version of YouTube available on TVs.
Until now, advertisers had the choice of several skippable and non-skippable ad options:
- Skippable in-stream ads
- Unskippable in-stream ads
- Infeed video ads
- Bumper ads
- Masthead Ads
- YouTube Shorts Ads
The new format is said to be designed to help advertisers reach their target audience more effectively. But what about YouTube users who already feel overwhelmed by ads?
If you don’t want to waste time watching ad spots, you can purchase YouTube Premium, which also gives you access to YouTube Music. The current subscription cost is £12.99/$13.99 per month or £129.99/$139.99 per year.
Alternatively, you can opt for the cheaper Premium Lite option. This lets you avoid most (but not all) ads, but it doesn’t offer certain features, like access to YouTube Music. This tier costs £7.99/$7.99 per month.
