Hey there, I’m Jeff Lorber, the CEO of Angrymoon TV, a porn company based out of the USA. I’m here to share my experience with all of you aspiring entrepreneurs out there!
So, a few years ago, I started my own porn company with a small team. But I never imagined that I was in for a rollercoaster journey.
Despite our lack of experience in this field, my team and I embarked on this journey with unwavering belief in our abilities and wholehearted dedication to the task at hand.
We were ready to put in the hard work, learn as much as we could, and grow together as a team. Today, we’re bringing in a steady income of over $20,000 per month, but let me tell you, it wasn’t easy getting here.
We faced a ton of obstacles along the way and looking back, there are definitely a few things I wish I had known about how to start a porn company.
That’s why I’m here to share with you the top 11 things you need to know before starting a porn company. So, buckle up and get ready to learn how to start a porn company!
1. Focus on being an entrepreneur rather than an artist
If you’re more into art than business, running a porn company may not be the best fit for you.
Let’s say you already have a different business, and you’re just passionate about porn movies and want to make one yourself. So, you’re thinking about creating an adult website like Brazzers to showcase your work.
If you’ve such a mindset before you start a porn company, then it’s not going to end well for you. This is because you can’t imagine yourself as a businessperson but rather as a passionate artist.
By doing so, you’ll be focusing on the wrong things and failing to generate sufficient revenue. This will lead to financial struggles, and eventually, you’ll give up on your porn company.
For instance, let’s say you’re interested in directing your own porn movie. But as a business owner, you should focus on expanding your sales and platform.
You should be spending time creating opportunities to cooperate with other porn companies, attend meetings, and craft plans and strategies, instead of shooting the porn film yourself.
So, if you’re more of an artist than an entrepreneur, you should get a job that pays well, where you have days off, and spend these days honing your craft and getting better at making porn videos.
But if you see yourself as an entrepreneur, doing sales and marketing yourself, actually having meetings with your partners, and making sure you provide the most amount of value to your customers, then this is for you. This brings me to the second point.
2. Get over your fear of sales ASAP!
Sales is an essential part of starting a porn business, and there is no way around it.
You might argue that you can hire salespeople to do the work for you, but if you are not familiar with the sales process yourself and only avoid it because of fear, then hiring others is not the solution.
You won’t be able to train them effectively or evaluate their performance if you don’t have the knowledge and experience yourself.
If you are afraid of making sales calls, you need to overcome that fear. It’s the only way to succeed in sales. Even I had to go through that myself. I was afraid to make an appointment with Adult DVD Empire and Discounted Porn, but I overcame my fear, and now sales calls are enjoyable for me.
Sending proposal emails and text messages back and forth won’t work. It will make your porn company mediocre, and you will not make more than ten thousand dollars per month, which is not a high number.
Instead, you need to pick up the phone, make calls and send emails. Whenever you receive an inquiry, the first thing you should do is call the potential customer.
This way, you can read their emotions, ask better questions, get better responses, and add more value to your porn videos.
3. Identify what’s working in your niche
Choosing the best porn niche is essential when starting a porn business. In the competitive porn industry, it’s crucial to stand out from the crowd. By focusing on a specific niche, you can establish yourself as an expert in that area.
“But how to start a porn company with the right niche?” you may ask.
Don’t worry; let me give some practical steps to help you navigate the process of finding the ideal niche for your porn company.
Step 1: Do keyword research
Keyword research is a valuable tool for identifying profitable porn niches when you’re starting a porn company. Firstly, you need to start by identifying general porn niches such as “MILF,” “Lesbian,” “Taboo porn,” or “Teen.”
Next, you need to utilize keyword research tools like Google Trends, SEMrush, or Ahrefs to gather insights into search volume, competitiveness, and related keywords.
For example, let’s assume you’re interested in starting a porn company in a MILF niche. However, the competition in this niche is dominated by industry giants such as xHamster and XVideos, making it difficult to establish a foothold.
In this scenario, it is crucial to identify a micro-niche that has low keyword difficulty, allowing you to carve out a space in the market and gain a competitive edge.
![](https://adent.io/blog/wp-content/uploads/2023/11/Niche-keyword-volume.png)
Upon analyzing the provided image, it becomes apparent that the keyword “Milf massage lesbian” possesses a relatively low keyword difficulty, indicating that it may be easy to rank for.
Additionally, the keyword boasts a significant audience potential and a positive trend, signifying that starting a porn company centered around this niche could prove to be both a profitable and easy endeavor.
Step 2: Consider your target audience
Who do you want to make porn films for? What are their interests, preferences and needs? Once you have a good understanding of your target audience, you can start to tailor your approach to the niche.
For example, if you intend to sell homemade porn from your porn company, you will need to use more realistic visuals and plots than if you are making normal porn films, which are scripted.
Step 3: Evaluate your resources
The final step in finding out the best porn niche is evaluating your current resources. What resources do you have available to you? This includes your time, money, equipment, and skills.
For example, if you’re planning to start a porn company that focuses on ASMR content, it’s important to have the right equipment. Without high-quality sound-capturing tools, it may not be the best niche to pursue at the moment.
Because it’s crucial to have the necessary resources and equipment to ensure that your content meets the standards of your audience and industry.
So, once you have a realistic assessment of your resources, you can start to rule out niches that are not feasible for you.
4. Determine the cost of starting a porn company
If you’re serious about how to start a porn company, you must know how much capital you have for your porn company.
This plan outlines your porn business goals, strategies, and financial projections. It helps you understand the financial requirements of your porn company and how you’ll allocate resources.
Here are some of the most common ways to get capital money for your film business
Self-funding: This is when you use your own personal savings or resources to finance your porn company. This can be a good option if you have a limited amount of money to invest, but it can also be risky if you don’t have enough money to cover your costs.
Friends and family: You can ask your friends and family to invest in your porn company, either by giving you a loan or by buying equity in your company. This can be a good option if you have friends and family who are supportive of your business.
Angel investors: Angel investors are wealthy individuals who invest in startups. They are often looking for companies with high growth potential, and they can be a good source of funding for porn companies.
Venture capitalists: Venture capitalists are professional investors who invest in high-risk, high-reward industries, such as the porn industry. To attract venture capitalists, you will need to have a very strong business plan and a team of experienced professionals.
Loans: You can also get a loan from a bank or credit union to finance your porn company. To be eligible for a loan, you will need to have a good credit history and a strong business plan.
These are the ways you can gain capital to start a porn company.
But you may still be curious about how much does it cost to start a porn company. Well, it’s hard to give an exact number because it really depends on where you’re located, what kind of business model you’re adopting, the scale of production and the equipment you use.
But I can definitely give you a rough idea of what to expect!
Though the cost of starting a porn company can vary based on several factors, you can expect to spend $500 to $26,000 with an average cost of $14,400.
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- The minimum startup cost for a porn company: $500
- The maximum startup cost for a porn company: $26,000
- The average startup cost for a porn company: $14,400
Here’s a detailed list of a porn company startup costs:
Start-up Costs |
Ballpark Cost |
Average |
License and permits |
$250-$1000 | $600 |
Insurance |
$500-$1000 |
$750 |
Production equipment |
$500-$15,000 | $8000 |
Website setup |
$400-$3000 |
$1700 |
Marketing & advertising |
$300-$5000 | $2650 |
Production software |
$400-$1000 |
$700 |
Total | $2350-$26,000 |
$14,400 |
Just remember, starting a porn business is a rewarding endeavor, but it’s important to keep in mind that it’s not a get-rich-quick scheme. It takes time and effort to build a profitable porn company, so be prepared for a period of financial uncertainty.
So, when you’re just starting out, it’s wise to start small and gradually grow your porn company over time.
5. Build a team that is strong and successful
A well-coordinated team can bring your creative vision to life, manage the complexities of porn production, and help you navigate the challenges of the porn industry.
Here are some key steps to building a strong team for your porn company:
Define your team’s roles and responsibilities: Clearly outline the roles and responsibilities of each team member to avoid confusion and ensure accountability. This includes tasks, deadlines, and reporting structures.
Hire the right people: Seek individuals with the necessary skills, experience, and passion for porn filmmaking. Look for people who complement each other’s strengths and share a common vision for your porn company.
Provide training and development opportunities: Invest in your team’s professional growth by offering training workshops, mentorship programs, and opportunities to attend porn industry events. This will help them stay up-to-date with the latest trends and techniques.
Recognize and reward achievements: Acknowledge and appreciate your team’s hard work and contributions. Celebrate successes, both big and small, to boost morale and keep everyone motivated.
Embrace diversity and inclusion: Build a team that reflects the diversity of your audience and the world around you. This will bring a wider range of perspectives and experiences to the table.
Before starting a porn company, you have to be prepared to fire people before you even hire them. Not everyone is going to be the perfect fit, and some people may not live up to the expectations they set during the application process.
That’s why you should be ready to fire them. It might be difficult, especially if you want to hire your friends or family, but it’s better to do it before they can hurt the business.
Always remember that your porn company is your top priority, and never forget this.
6. Invest in things that actually return your investment
Investing your money into things that actually bring a return is important. But let me tell you, it’s not the gear that you should be investing in. A new camera lens, Wireless Video Transmission System, or a drone won’t bring you a direct return.
So, DON’T waste your money on it.
I know you want that new camera and that new lens, but trust me, it’s not going to make your porn videos better.
Instead, invest your money in a porn industry coach or a mentor who has already achieved what you want to achieve. They’ll be able to show you the step-by-step process to build a successful porn company.
Another great way to invest your money is in marketing, which I will get into later. Doing marketing for your porn company can get a 10 to 1 return on investment; you’ll spend one dollar and make ten.
So, make sure to invest in things that will give you a better return on investment, as they’ll help grow your porn company in the short and long run.
7. Understand how porn production works
One of the key steps in starting a porn company is understanding how porn production actually works.
Porn production, akin to traditional filmmaking, is a multifaceted and intricate process that entails various stages, ranging from conception and scriptwriting to post-production and final touches.
It requires meticulous planning, coordination, and execution to create a compelling and visually appealing porn experience that resonates with the audience.
Here is a breakdown of the four main stages of porn production:
Writing
Yep, you got it right. You gotta write a screenplay for a porn movie. You know how it is; people want some foreplay or roleplay before getting into action in the porn. And this part needs some good writing.
So, you gotta create a screenplay, which is like a detailed plan for the porn movie, including the dialogue, action, and characters. After that, your porn director, cinematographer, and other creative team members will review it.
Pre-production
The pre-production stage is where the porn film is planned and prepared for shooting. This stage includes tasks such as:
Budgeting: The producer will create a budget for the film, which will include all of the costs of making a porn movie, cast salaries, crew wages, equipment rental, and location fees.
Casting: The director will cast the actors and actresses who will play the roles in the porn film.
Location scouting: The location scout will find the locations where the film will be shot.
Set design: The set designer will create the sets for the film.
Costume design: The costume designer will design the costumes for the film.
Production
The production stage is where the porn movie is actually shot. This stage can take several days or weeks, depending on the complexity of the porn film. During production, the director will work with the cast and crew to bring the story of the film to life.
Post-production
The post-production stage is where your porn movie is edited and polished. This stage includes tasks such as:
Editing: The editor will assemble the shots of the film into a cohesive sequence.
Sound design: The sound designer will create the sound effects for the film.
Music composition: The composer will write the music for the porn movie or leverage copyright-free music.
Color grading: The colorist will adjust the color of the porn film to create a specific look and feel.
Once the post-production stage is complete, the porn movie is ready to be uploaded for audiences.
8. Learn how to conduct an audition for your production
Apart from how to learn how the porn production works, you should also get some experience on how to conduct auditions.
So, when I was shooting my first porn film, I had a hard time. I couldn’t hire an adult model for a role and ended up picking someone who wasn’t that great. Because I thought I didn’t want to waste any more time.
But then, the very next day, an agent called me with a better model. That put me in a tough spot. That’s why I think it’s important for you to learn how to do good auditions yourself.
Create a detailed audition notice
- Clearly outline the roles you are seeking, including the character breakdowns and specifications.
- Provide information about the movie, including the category, plot summary, and production schedule.
- Specify the audition date, time, and location.
- Include contact information for submitting audition materials.
Spread the word
- Utilize online casting platforms and social media groups to reach a wider pool of potential porn actors.
- Network with other porn companies and adult talent agencies to expand your search.
- Consider placing advertisements in relevant adult publications or online porn forums.
Conduct the auditions
- Provide clear instructions and expectations for the audition process.
- Allow each porn actor or model sufficient time to warm up and prepare before their performance.
- Take detailed notes on each actor’s performance, paying attention to their acting skills and suitability for the role.
Evaluate and select the cast
- Review the audition materials and notes carefully, assessing each actor’s performance against the character requirements.
- Discuss the casting decisions with the director and other relevant team members to reach a consensus.
- Contact the selected actors to offer them the roles and schedule callbacks if necessary.
I’m sure you know about all the casting couch stuff that happens in the porn industry. So it’s important to keep things professional and respectful during auditions, treating every actor and model with dignity and appreciation.
9. Discover all the licenses and permits you need
The specific legal licenses and permits required for starting a porn company will vary depending on the location and type of business structure you choose. However, there are some general requirements that apply to most porn production companies.
Business License: Obtain a general business license from the local government to operate legally in your area.
Tax Permits: Register for any necessary tax permits at the local, state, and federal levels. This may include sales tax permits or employer identification numbers (EIN).
Insurance: Consider obtaining insurance coverage for your porn production, including general liability insurance and possibly specialized coverage for equipment, cast, and crew.
Intellectual Property Clearance: Ensure that you have the right to use any copyrighted material, including porn scripts, music, and other intellectual property.
Contract Agreements: Draft contracts for all individuals and entities involved in the porn production, including porn actors, crew members, and distributors.
10. Choose an effective method to build your website
If you’re searching for how to start a porn company, you probably understand the significance of building your website.
There are three ways how you can start a porn membership site like Reality Kings and Brazzers, they are:
- Hiring a developer and starting from scratch
- Creating the site using a CMS like WordPress
- Building your porn membership using an adult video streaming script like xMember by Adent.io.
Out of all the methods available for building a porn membership site, the one I chose and highly recommended is xMember. It has proven to be the most efficient and user-friendly option for me.
xMember by Adent.io is highly profitable and scalable, making it the perfect choice for anyone looking to create a successful porn membership website in just a matter of hours.
This turnkey software is designed to provide you with all the necessary features to monetize your content and effectively sell your porn videos and other products. With its adult payment processor integration, you can easily sell porn videos and expand your reach to a wider audience.
Let’s take a look at how to create a porn membership site using xMember.
Choose a domain: Choosing a domain name for your porn company is an important decision, as it represents your brand online. Aim for a domain name that is brandable, unique and easy to remember.
When choosing a domain extension, the most common domain extension is “.com,” but depending on availability, you might also consider other relevant extensions such as “.xxx,” “.studio,” or “.movies.”
Obtain web hosting: Setting up an adult membership site can be quite demanding, especially when it involves streaming high-quality videos. Therefore, it is crucial to carefully consider and select an adult web hosting solution that can adequately handle the specific requirements of media streaming, ensuring that your users can access your content smoothly and without any interruptions.
Once you have a domain and web hosting, you can start to build your porn membership site using xMember.
First, you need to extract the files to your personal computer or laptop, and then you can directly install the adult turnkey script into your dedicated server.
Once the installation process is complete, you can begin customizing your adult membership site using the admin panel.
If you happen to find the installation process too complex, please do not worry. The support team of Adent.io is always available to assist you free of charge throughout the entire installation process.
Once you build your website, you can start to upload porn videos. Make sure to give your porn videos catchy titles, interesting descriptions and relevant tags. You don’t want to leave your viewers clueless, do you?
But before going live, take a quick peek to see if all the links are working fine. Once you’re sure everything is set, it’s time to go live!
11. Find out ways to market your porn company
Now that your new adult membership site is up and running, it’s time to get people to consume it. However, just having great content won’t cut it if you’re not able to reach your target audience.
That’s why it’s crucial to focus on marketing your porn membership site. Effective promotion is essential to bring in the right traffic and give your content the attention it deserves.
Here are some of the best methods to promote your adult membership site:
Optimize your website and videos for search engines
Search engine optimization (SEO) is crucial for increasing organic traffic to your adult membership site. Implement SEO best practices for your website and videos, such as using relevant keywords, optimizing titles and descriptions, and building backlinks.
This will improve your site’s visibility in search engine results pages (SERPs), attracting more potential viewers.
Consider paid advertising for targeted reach
Adult ad networks like JuicyAds and TrafficJunky can provide targeted exposure to your adult membership site. Utilize these platforms to reach potential viewers based on demographics, interests, and online behavior.
Collaborate with influencers and content creators
Partnering with influential pornstars and adult content creators in your niche can help you tap into their established audience and expand your reach.
You can also collaborate with them on porn productions, cross-promotions, and social media campaigns to leverage their influence and attract new viewers to your site.
Submit your porn films to award shows and competitions
Submitting your porn films to famous adult awards shows and competitions, such as XBIZ Awards, can increase your exposure, gain recognition for your work, and attract potential audiences.
Winning awards or nominations can significantly enhance your porn company’s reputation and credibility within the industry.
Leverage social media platforms for promotion
Social media is a powerful tool for porn content to reach a large audience and generate buzz around your adult membership site.
You can create engaging social media posts and post them on Twitter and Reddit that showcase your best content, promote upcoming releases and offer exclusive deals.
Also, ensure you engage with your followers, respond to comments, and participate in relevant conversations to build a strong online presence.
In addition to the above strategies, it is important to build a strong network and relationships within the porn industry.
Since I started my porn company, I’ve attended many porn conventions, industry events and award shows to connect with potential clients, collaborators, and industry experts.
So make sure you do the same if you want to build a strong network within the industry.
Summary: Starting a porn company
So this is everything that you need to know about how to start a porn company. As I said before, porn is a highly-profitable venture that gives a better ROI on your investments – if things are done right.
Starting a porn company takes time, money, effort and perseverance. Also, you need to have a robust adult membership script like xMember by Adent.io to support your porn business.
But, once you’re ready to put in the work, starting a porn business can be a great way to achieve your dreams and goals.
Just make sure you do your research, come up with a solid business plan, and be ready to make changes as you go. Once you get started, try to stay focused and organized so you can keep growing your porn company.