Legislation declares March 3 as “Buy Colorado Day”

Colorado elected officials, entrepreneurs and executives declared March 3 as “Buy Colorado Day,” a new state holiday dedicated to celebrating Colorado brands and businesses, during a news conference on the west steps of the Colorado Capitol on Monday.

The holiday, also known as “303 Day,” was created to encourage Coloradans to support local businesses and invest in their communities, strengthening the state’s economy during a slow retail season. The legislation also designated this week as  “Buy Colorado Week.”

“Buy Colorado Day isn’t just about shopping— it’s about investing in the trend-setting businesses that make our state such a brilliant place to live and work,” said Colorado native Ricardo Baca, founder of Buy Colorado Day and other Denver businesses, including PR-marketing agency Grasslands, music festival The Underground Music Showcase, and fine art biennial Biome.

According to the holiday’s official website, Colorado was the first home of products now recognized by the world, including Crocs, the snap-button western shirt, Jolly Ranchers, Coors Banquet Beer, the Denver Boot, the Denver Omelet, the cowboy hat, the Chipotle burrito, outdoor Christmas lights, Celestial Seasonings teas, the root beer float, OtterBox, PopSockets, the Slopper, and even the cheeseburger.

Working toward its formal launch in March 2026, Buy Colorado Day’s launch partners include Outside Inc., Topo Designs, Stranahan’s, PopSockets, the Colorado Office of Economic Development and International Trade, Icelantic, Westbound & Down, Never Summer and Grasslands.

“Buy Colorado Day is a great opportunity to showcase the spirit of our home state and connect with the global community that embraces this mountain-inspired lifestyle,” said Topo Designs CEO Matt Williams