VFACTS: Ford surpasses 100,000 sales for the first time since Falcon

Ford Australia had a fruitful 2024, surpassing 100,000 deliveries for the first time in 16 years.

In 2024, Ford delivered 100,170 new vehicles in Australia – an improvement of 14.1 percent or 12,370 vehicles from 2023, the best year in a decade.

You have to go back to 2008 for the last time Ford delivered more than 100,000 vehicles in Australia, when it dipped below the mark in 2009 with the advent of the global financial crisis and never recovered.

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In 2008, Ford sold 104,715 vehicles, of which 44,536 were Falcons – split between the then-new FG sedan and ute, as well as remaining stock of the BF MkII sedan, ute and wagon (the latter of which was upgraded to BF MkIII specification).

At the time, Falcon-badged models accounted for 42.5 percent of Ford’s Australian sales volume, with all examples rolling off the production line at Broadmeadows in suburban Melbourne.

Fast forward to 2024 and Ford’s lineup looks very different, with no more passenger cars in showrooms except the Mustang coupe, and a limited SUV range that was cut last year to just the Mustang Mach-E electric car and Everest.

Instead, the Ranger ute – developed in Australia but built in Thailand – contributes a large chunk of the brand’s annual figures, with 62,593 units delivered in 2024, or 62.5 percent of all Fords sold.

That was enough to propel the Ranger to a second consecutive overall sales title in 2024, becoming the first Ford to do so since the EB and ED Falcon in 1992 and 1993.

A whopping 57,960 Rangers sold were 4×4 models, almost enough to be the best-selling model in its own right without the addition of the 4,633 4x2s.

Such is the current dominance of the Ranger that more than one in four new 4x4s – the second largest segment by volume – sold in Australia is a Ranger.

Also helping Ford reach 100,000 deliveries was the related Everest, which posted a new record of 26,494 deliveries in 2024.

The Ranger’s SUV tie-in is also locally developed but built abroad, although this didn’t stop it from ending the year as the sixth most popular new car overall, and ahead of the Toyota LandCruiser Prado in its class.

Combined, Ranger and Everest recorded 89,087 deliveries, or just under 90 percent of the brand’s total new vehicle registrations.

Completing the count were the Transit Custom (3427), F-150 (2428), Transit van (1673), Mustang (1465), Puma (847, now deleted), Mustang Mach-E (673), Escape (153 , also ax), Transit Bus (153) and Tourneo (43).

Ford Australian sales per year

Source: VFACTS annual reports of the Federal Chamber of Automotive Industries

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